Paysafe to optimize player acquisition and retention for Wynn Interactive’s U.S. mobile sports-betting brand in multiple states
Paysafe (NYSE: PSFE), a leading specialized payments platform, today partnered with WynnBET, the U.S. mobile sports-betting platform from Wynn Resorts (NASDAQ: WYNN) subsidiary Wynn Interactive Ltd. The deal sees WynnBET plugging into Paysafe across four U.S. states to streamline payments, while further strengthening player acquisition with an affiliate program powered by Income Access, Paysafe’s marketing technology and services provider.
The WynnBET mobile sportsbook has connected to Paysafe to enhance online payments for sports bettors in Colorado, Indiana, New Jersey, and Virginia. Connectivity to Paysafe’s best-in-breed payment gateway will facilitate player deposits via credit and debit card as well as ACH bank transfers from checking and savings accounts. Through the integration, customers will also have access to quick and convenient payouts of their sportsbook winnings via ACH withdrawals, providing a complete payments journey.
According to Paysafe’s December 2020 research[1], U.S. online sports bettors are prioritizing payments, and fast and frictionless payouts in particular, over such factors as competitive odds, sports markets offered, and promotions, when choosing a sportsbook. WynnBET’s comprehensive payment processing agreement with Paysafe will therefore help support the brand’s customer acquisition as well as retention.
WynnBET will also boost player acquisition by launching an affiliate program powered by the affiliate software platform of Paysafe’s Income Access, with company data revealing that the affiliate channel can drive up to 30% of a sportsbook’s new customers. Income Access’ in-house affiliate marketing team will provide strategic guidance and use the Income Access Network to nurture affiliate relationships, grow the program and optimize player acquisition overall.
The WynnBET affiliate program, which will target players in Colorado, Michigan, New Jersey, and Virginia, will launch later in H2 2021.
Gregory Kirstein, Vice President, Business Development for iGaming at Paysafe, said: “We’re thrilled to partner with WynnBET and have the opportunity to support the long-term acquisition and retention strategy of such a prominent brand. The combination of our payment processing and affiliate marketing solutions will help to drive growth as WynnBET continues to expand its presence across the regulated U.S. online gaming space.”
[1] Paysafe’s ‘All the Ways Players Pay’ report revealed that 37% of players considered quick and easy payouts and payments the most important factor when choosing a sportsbook; this compared to 32% prioritizing a brand’s reputation, 28% its promotions, 27% its competitive odds, and 11% its sports markets offered.
