Oryx Gaming has gained a path into Latin America and Africa, after striking a deal with BtoBet. Under the content distribution agreement, Oryx will provide BtoBet will full access to its third-party portfolio.
Oryx plans to go global
BtoBet is a sportsbook and gaming software supplier, which already operates in various LatAm and African markets. As Oryx begins to expand further into this part of the world, the deal will be of interest to affiliates. Since the latter is also looking to strengthen its influence in Europe, this is even more the case.
Oryx Gaming provides a range of certified products to operators. These include casino, lottery and sportsbook products. All of these are accessible after signing a contract, plus a single integration through the OryxHub.
BtoBet will have access to a range of titles through the deal, including the popular classic ‘Back to the Fruits’. Its new release, ‘Battle Dwarf’, is another name of interest. They’ll also be able to access games from partnered studios, such as Kalamba, and third-party suppliers like Pariplay.
Strategy Support
Alessandro Fried, Chief Executive Officer at BtoBet, said: “We’re delighted to provide Oryx Gaming with a seamless route to Latin American and African operators. This will support its strategy for international expansion.
“Oryx Gaming not only offers a content-rich portfolio that’ll boost our online games offerings, but will also make access to its broad catalogue completely via the OryxHub. This partnership will deliver great results for us and our clients.”
Matevz Mazij, Managing Director of Oryx Gaming, said: “BtoBet’s wide-ranging geographical reach will unlock new markets for us, and also provide us with access to broader audiences.
“This partnership underlines our ambitions to grow our global brand presence. We look forward to building on our position in regulated territories within exciting, emerging regions.”
Earlier this week, Bragg Gaming Group – of which Oryx Gaming is a subsidiary of – partnered with Seneca Gaming. This new deal will provide casino games and player account management to all three of Seneca’s New York-based casinos. All of this will be done through Oryx, and is Bragg’s first venture into the US market.
