LinkedIn is one of the best places on the internet to post and interact with other people in your industry. From other affiliate marketers to key connections who can help you further your own brand, it is vital that you optimise your LinkedIn profile thoroughly.
This goes far beyond optimising your main account. You also need to create interesting and optimised content to help give you authority in your chosen area. Through building an audience and community and connecting with others, you can find some terrific opportunities for yourself. By optimising your content, you can ensure that you reach the people who are of most interest to you.
Optimise your profile
Though this guide is about the steps that need to be taken to optimise your content on LinkedIn, you should also make sure that your LinkedIn profile is also fully optimised. If other affiliate marketers and wider parts of your audience find your content, they will most likely want to check out your profile at the same time.
High-quality content with an incomplete profile creates a disconnect that puts your authority in question. Affiliate marketers need to ensure that their own personal brand is as strong as possible. In optimising their profile, they can establish connections and build relationships that much easier.
Everything from your profile picture to your “About” section has to be crafted correctly. Avoid buzzwords and cliches – focus on your strengths and achievements.
Know your topics
Affiliate marketers often need to present themselves as experts in their field. Therefore, you need to make sure you understand your vertical. From iGaming to retail, there are plenty of niches within the world of affiliate marketing that you could choose to occupy.
Make sure that you are as fully informed as you can be, taking in news from all around your sector. This will allow you to create your own interesting and insightful content, whatever form that might take.
Use different types of content
You need to make sure that you keep your content as fresh and as engaging as possible. The easiest way to do so is to use a mix of content styles. Affiliate marketers have a goal of driving traffic to a certain location, be it the website of the brands that they represent or even their own site. By ensuring that there is a healthy mix of content in place, you can be assured that your audience will always be interested in what you have to say.
Text, images, videos, all are worthy choices and can make for a feed of interesting and diverse posts. With the introduction of newsletters via company pages and improved campaign management, there are even more opportunities for you to create unique and interesting content. Experiment, see what your audience responds to, and construct a content calendar packed with insightful content across a variety of mediums.
Establish a tone of voice
One of the great things about affiliate marketing is that it can appeal to a wide variety of audiences. Affiliate marketers have the opportunity to appeal to people from all walks of life with their content. When it comes to posting on LinkedIn, however, there is a tendency to become a bit too stiff and corporate.
Try to write like how you talk. You need to maintain professionalism, that is a given, but that does not mean that everything has to be written with a formal and corporate tone. By writing more akin to how you actually talk, you will come across as more authentic.
Engage with the community
LinkedIn is built around connections and networking. If you only fire out content with no engagement on your part, you will notice your connections and stats begin to drop away. Make sure you go in and interact with those commenting on your post. This can be a great way for you to begin to build connections, especially if you see the same people commenting over and over again.
These are not the only connections that should be built. Go out and explore the content that other affiliate marketers and people in your vertical are posting. Comment and interact with other people’s content, share items that you think are interesting, and ensure that you are doing all you can to raise your profile in the community. In doing so, you can attract more attention to your own posts, potentially leading to an increase in traffic too.
Content creation is a vital part of any affiliate marketer’s plans. Don’t just consider the content you are pushing on your own site – platforms like LinkedIn can also be extremely important.
Are you an affiliate manager looking to improve your presence on social media and drive traffic for your brand? Get in touch with Affiverse today for a full strategy and insights to help you grow your brand.
