Newly-formed online gaming business CogniGaming has launched its first iGaming solution, in the form of a landing page content management tool called CogniLander.
This tool will enable operators’ marketing teams to perform a number of actions on their landing page from a single interface.
CogniGaming has set out on a mission to address common problems that brands in the iGaming industry face.
“Very excited”
CogniGaming was co-founded by Allan Turner and Isaac Wilder. Turner spoke about the launch of the CogniLander tool, with his thoughts being as follows.
“I’m very excited to announce the launch of our first product – CogniLander. We believe it really helps small to medium iGaming operators to manage their landing pages as efficiently as possible.
“The product has been tested with a number of operators prior to industry launch and uplifts in conversion metrics have looked really good, in most cases seeing a minimum of 20% increase in their overall conversion figures. This has helped to increase the ROI on their marketing spend dramatically.”
The capabilities of CogniLander
Marketing teams that utilise the CogniLander product will be able to build, manage and optimise landing pages from a central content management system. Thanks to this, there is less of a reliance on tech teams to build landing pages. Moreover, conversion rates for brands’ marketing traffic is also improved.
CogniLander has a number of different landing page templates, which makes it suitable for various kinds of traffic. Each of these are fast and responsive on all devices, while also providing the ability to display content in multiple languages. Numerous currencies can also be shown, while compliance with local regulators is also made a priority.
In its press release, CogniGaming states that it is looking to “fill gaps and overcome common problems in the iGaming industry”. It aims to do this “by creating new and innovative products that help improve key efficiencies for operators, publishers, and software developers” throughout iGaming.
