Redu Group and Mira Marketing, two North East-based digital agencies, have announced a partnership to help e-commerce businesses get better results from their marketing. Redu Group has built its reputation in affiliate marketing, while Mira Marketing has developed expertise in paid search and social media advertising.
By working together, they plan to offer brands a way to improve their visibility and sales through a mix of performance-driven strategies.
The decision to collaborate reflects a shift in digital marketing, where businesses are looking for smarter ways to manage multiple marketing channels. Many online retailers struggle to run separate campaigns for paid ads, social media, and affiliate partnerships. Managing these channels in isolation can lead to inefficiencies, inconsistent messaging, and wasted budgets.
By combining their strengths, Redu and Mira want to make things easier for brands that need a more joined-up approach to marketing.
The Role of Affiliate Marketing in E-commerce Growth
Affiliate marketing has become a valuable channel for online businesses, allowing them to work with publishers, influencers, and content creators who drive sales through tracked links. Instead of paying for ads upfront, brands reward affiliates with commissions based on actual sales, making it a cost-effective way to grow revenue.
Redu Group has built a strong track record in managing affiliate partnerships, helping brands connect with publishers who can deliver high-quality traffic and conversions. By refining how businesses work with affiliates, Redu helps ensure that marketing budgets go towards partnerships that produce measurable results.
The challenge for many brands is integrating affiliate marketing with other advertising channels. While affiliates bring in traffic, businesses still need to run paid campaigns to reach potential customers at different stages of the buying journey. This is where Mira Marketing comes in.
The Power of Paid Search and Social Media Advertising
Mira Marketing has worked with brands to improve their performance on platforms like Google, Facebook, and Instagram. Paid search ensures businesses appear at the top of search results when customers are actively looking for products, while social media advertising allows brands to target specific audiences based on interests, demographics, and online behaviour.
When these channels are managed separately, businesses often struggle to track how customers move from one platform to another before making a purchase. Someone might click on a Facebook ad, read a blog post from an affiliate, then search for the product on Google before finally making a purchase. If marketing efforts aren’t aligned, brands risk spending money inefficiently or missing opportunities to convert potential buyers.
By bringing together affiliate marketing, paid search, and social media under one approach, Redu and Mira aim to help brands create marketing campaigns that are more connected, making it easier to track performance and improve conversion rates.
Why This Partnership Matters for E-commerce Brands
As online shopping continues to grow, competition among e-commerce brands is becoming tougher. Businesses need to do more than just run individual campaigns on different platforms—they need to understand how customers interact with multiple channels before making a purchase.
This collaboration between Redu and Mira allows brands to access expertise across several marketing areas without having to manage multiple agencies or separate strategies. Instead of looking at affiliate marketing and paid advertising as competing approaches, businesses can now use both in a way that complements each other.
For e-commerce brands, this means:
- More efficient use of marketing budgets
- Better tracking of customer journeys across multiple channels
- Increased return on ad spend
- Stronger brand visibility across search, social, and affiliate platforms
Rather than focusing on one marketing channel at a time, businesses can now take a broader approach, ensuring that their advertising and affiliate partnerships work together in a way that drives the best possible results.
The Future of Performance-Driven Marketing
The decision by Redu and Mira to collaborate is part of a wider trend where digital marketing agencies are moving away from a single-specialist approach. Businesses are looking for solutions that connect different parts of their marketing rather than treating them as separate functions.
Affiliate marketing and paid advertising have traditionally been seen as two different strategies, but when combined effectively, they can reinforce each other. A customer might first discover a product through an affiliate review, then see a paid ad that reminds them to complete the purchase. By ensuring these interactions are properly tracked and optimised, brands can create a seamless buying experience that leads to better results.
As more businesses look for ways to improve how they manage their marketing spend, partnerships like this one will likely become more common. The ability to integrate different marketing channels and provide a clear view of how they contribute to sales will be a key advantage for agencies that want to stay ahead.
For brands working in e-commerce, this means having access to marketing strategies that not only drive traffic but also ensure that visitors are more likely to convert into paying customers. With Redu and Mira combining their expertise, businesses will be able to create campaigns that are better connected, more targeted, and ultimately more effective at driving growth.
