Affiliate marketing is a powerful tool for monetizing traffic and attracting new customers. It is a collaborative model between advertisers and affiliates aimed at attracting new customers.
Unlike other traffic sources, an affiliate program enables monetization through a CPA (cost-per-action) model, where payment is made for specific actions. In the gaming niche, this often means payment for SOI (single opt-in) registrations. This collaboration happens directly with website owners, influencers, and ad networks that aggregate various traffic sources. Affiliate programs allow you to run campaigns on platforms where direct ad purchases through Google or Facebook might not be possible. They also enable unique ad placements such as product pages, newsletters, homepage banners, giveaways, coupon sites, and even browser icons.
The key feature of an affiliate program is performance-based payment, which incentivizes partners to actively participate in campaign launches and optimizations, directly impacting the results. In an affiliate program, what’s being sold isn’t the game itself but the terms of its promotion to other partners. This advertising format sits at the intersection of business development, procurement, and branding, involving negotiations between both parties to secure favorable conditions for promoting the gaming offer.
Affiliate programs are now used as a traffic source not only by game developers (such as Gaijin Entertainment, Wargaming, Innogames, and others) but also by gaming marketplaces like Kinguin and Xsolla (a gaming payment service). So, based on the extensive experience in the Game industry, doubled by expertise in Marketing Nexters’ Affiliate Program has been launched.
During the test launches of our gaming offers for the desktop RPG game Hero Wars: Dominion Era, we noticed significant interest from partners in promoting it. From an advertiser’s perspective, this format is very beneficial as it involves paying for results and encourages active participation from partners. This leads to higher conversion rates at a lower traffic cost. However, scaling the program requires slightly more effort.
Drawing from the positive results and experiences of Nexters’ Affiliate Program, here are five key recommendations for successful operation in this field.
Focus on Traffic Quality
- Nexters Example: The Nexters Affiliate Program sets high standards for traffic quality through targeted marketing. Partners must provide relevant and valuable traffic to ensure high conversion rates.
- Recommendation: Invest in creating high-quality content that attracts your intended target audience. Carry out A/B testing to avoid methods that result in low-quality traffic, as this can negatively impact your earnings and relationships with advertisers.
Utilize Diverse Ad Formats
- Nexters Example: The Nexters Affiliate Program utilizes a diverse range of ad formats: product pages, newsletters, banners, giveaways, coupon sites and browser icons.
- Recommendation: Experiment with different ad formats to determine which are most effective for your audience. Cast a wider net and don’t limit yourself to banners or text links; try unconventional approaches that may attract more users.
Actively Optimize Campaigns
- Nexters Example: Partners in the Nexters Affiliate Program actively participate in launching and optimizing campaigns, which directly influences final results.
- Recommendation: Regularly analyze the results of your advertising campaigns and make adjustments to improve performance. Use A/B testing to identify the most effective elements and strategies and waste no time pivoting towards more successful approaches.
Maintain Close Relationships with Advertisers
- Nexters Example: Nexters supports partners through affiliate program managers who help promptly resolve issues and enhance cooperation.
- Recommendation: Stay in constant contact with your advertisers. Discuss campaign improvement opportunities, share feedback, and strive to build strong partnerships beneficial to both parties.
Stay Updated on Trends and New Opportunities
- Nexters Example: Nexters actively supports and trains its advertising creatives and nurtures unique collaboration conditions to help partners achieve better results.
- Recommendation: Stay actively informed about the latest trends and innovations in affiliate marketing. Allocate time and resources to participate in webinars, read industry blogs and discuss new ideas with colleagues. Use cutting-edge tools and strategies to remain competitive.
Affiliate marketing offers extensive opportunities for traffic monetization and customer acquisition. Some partners prefer to work through affiliate platforms or ad networks because they provide access to multiple offers from different advertisers in a single dashboard. Therefore, you can also request our offer via Impact.com, Webgains, or ad networks such as CPMStar, Mitgame, Gamebassadors, PWNGames, and others. Working directly with us can provide more favorable terms, as ad networks include a commission.
Nexters Affiliate Program is tailored for gaming resource owners (review sites, news sites, game category sites), soft/entertainment sites, media buyers, ad networks and platforms, agencies, influencers, themed social media groups, and browsers. For example, partners like Opera, Opera GX, Microsoft Edge, Firefox, Fanatical, Softonic, Taboola, CPMStar, Gamebassadors, Buff, and others promote our game through affiliate placements.
By following the recommendations highlighted through the Nexters Affiliate Program’s experiences, you can enhance your performance and achieve success in this dynamic field. To join the program and work with our offer directly, you can submit an application through the registration form on our website, Nexters Affiliate Program, or contact us at [email protected] for more details. Our managers process applications and reach out to potential partners for further communication.
Disclaimer: This promoted content is produced by an advertiser of Affiverse. This is paid-for advertorial content supplied by the Advertiser. Affiverse allows affiliates, operators, agencies and SaaS providers to share their news, opinion and insights with Affiverse’s audience both online and via our newsletters. To advertise with us, contact: [email protected]
