In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding process for new clients, and the strict compliance regulations that govern the finance industry. Tune in as Stephen debunks common myths about finance affiliate marketing and shares insights on successful partnerships…
Talking points include:
- How the finance industry remains resilient during economic downturns.
- Why data-driven decisions are essential for optimising affiliate marketing strategies.
- Revealing the market conditions that can unlock new opportunities.
Focus on the End User First
One of the strongest takeaways from this episode was the importance of understanding and prioritising the end user. When pitching products to publishers like Finder, it’s not enough to lead with what’s in it for the affiliate—affiliate managers should first consider how the product meaningfully benefits the customer. As Stephen puts it, “We want a compelling reason to put an extra advertiser on the website.” This means pitching products that actually improve the user journey, solve real problems, or offer something unique in the market. It’s a reminder that customer-centricity wins in finance affiliate marketing.
Compliance Is a Constant, Not a Checkbox
Finance affiliate marketing comes with a heavy compliance burden—one that Stephen and his team at Finder take seriously. From tracking transparency to ad content approvals, onboarding a brand isn’t a plug-and-play process. Stephen highlighted how regulatory interpretation often varies by provider, which makes relationship management and adaptability crucial. For affiliate managers, this means being prepared to meet strict data, brand, and compliance standards—especially in highly regulated areas like loans and credit cards. It’s not just about getting listed, it’s about staying compliant.
Opportunity Lies in Market Movement
The finance industry’s biggest strength is its ability to evolve. Stephen explains how market conditions—like interest rate shifts—can rapidly create new affiliate opportunities. A standout example: the spike in demand for high-yield savings accounts amid rising interest rates, which suddenly became major acquisition tools for finance brands. For affiliate managers, staying agile and tuned into these macro changes is essential. Those who align product strategy with consumer demand trends can unlock growth even in a cautious economic climate.
Listen to find out more about:
- Affiliate managers should focus on how their products benefit end users.
- Networking is crucial for success in finance affiliate marketing.
- The future of affiliate marketing depends on adapting to market changes.ons.
Key segments of this podcast and where you can tune in to go direct:
[05:22] The current state of finance affiliate marketing.
[16:40] Navigating compliance in finance affiliate marketing.
[26:23] One tool or resource that every finance affiliate/ manager should look at.
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
Advertise on our Podcast!
Gain EXPOSURE and Get RESULTS by advertising on The Affiliate Marketing Podcast!
For affiliate managers, podcast ads can be more than just another ad. They are a conversation. When a podcast host talks about a product or service, it feels more like a recommendation from a friend than a traditional advertisement. This level of trust and authenticity is hard to find elsewhere.
Read our blog on The Rise of Podcast Advertising here
