Affiliate tracking consultancy Moonpull has partnered with leading global affiliate marketing platform Awin, allowing the latter to make use of Moonpull’s innovative platform.
Their software allows users to identify and address any tracking issues that might occur across the advertiser page and user journey. This can include issues that arise with first and third-party cookies, and helping users understand the value of these cookies and tags in greater detail.
By bringing Moonpull onboard as a partner, Awin is working to further cement their credentials as a brand eager to improve publisher performance and support the success of their advertisers in any way that they can.
Steve Brown, the founder and CEO of Moonpull, said: “We are delighted to be providing a crucial service to one of the world’s leading affiliate platforms at this particular juncture in affiliate marketing. Consent platforms – increasingly used to comply with PECR legislation – and the deprecation of third-party cookies are increasingly compromising the ability for networks to track sales. Moonpull is making it easier for networks and publishers to monitor and introduce best practice amongst advertisers to keep the channel working efficiently and see the commissions correctly earned and attributed.”
You can hear Steve deliver further insights and expertise at the ELEVATE Summit in June, speaking on the Affiliate Tech & Innovation: Are you working smarter vs harder to ELEVATE your program performance and deliver on your sales goals? panel from 14:00 to 15:00 BST on Day 2. Pick up your ticket today so you don’t miss out on how to take your marketing to the next level.
