Fresh off the back of its separation from the Vantage Group, the global Forex and CFD broker, Moneta Markets, has ramped up its affiliate and IB partnership programs, shifting focus to the Southeast Asian and Latin American regions.
Big things to come
When asked about the broker’s recent changes, Moneta Markets’ founder David Bily said: “Since acquiring licenses of our own and separating from the Vantage Group, we have been focussing on further developing our partnership programs to deliver more value to our affiliate and Introducing Broker partners. For instance, we have seen a substantial uptick in traffic from Southeast Asia, where our partners tend to prefer the IB arrangement, so from gathering their feedback we have introduced new products eligible for rebates, as well as tailored many of our Introducer plans to suit them better. Every partner is different, so we are always open to being as flexible as possible in creating custom plans that suit each IBs target market. In an industry as competitive as the Forex Affiliate market, one of our key advantages is that we are able to adapt to the individual needs of our partners, whereas many other brokers have cumbersome processes with too much red tape to cut through.”
More integration
“We also work with several large affiliate groups, who primarily focus on mobile traffic, which has meant a shift in focus as to what we prioritise following the Apple bombshell to remove Metaquotes’ MT4 and MT5 for iOS from the app store meant that we have had to expedite the development of our own custom trading app for iOS and Android, which should be available within the next couple of months. This will also include full CellXpert and Appsflyer integration to ensure we’re able to provide increased lead attribution, offering affiliates more avenues to boost their bottom line and deliver an exceptionally seamless product for Affiliates and IBs who specifically target mobile users.”
“This increased growth across new regions has also led to the need to build localised teams to help strengthen relationships with our partners. It’s important that we are able to overdeliver in providing the support they need, and with teams on site who can speak the local language in the same timezone, and understand the cultural nuances, we are able to build better relationships and develop loyalty with our partners, and many others struggle to achieve that.”
Putting partners first
“To ensure that our current and prospective partners have a superior product to promote when compared to our competitors, we are also constantly looking at ways we can improve what we offer. Over the past several months we have introduced hundreds of new products for clients to trade, whether new Share CFDs, Cryptos, Commodities, and Indices, in addition to the wide range of FX pairs we have. But it’s not enough to just offer a wide range of products, which is why we are looking at ways to cut trading costs and pass that value on to clients. Whether it’s through reduced spreads, or even completely removing commissions and swap fees on our more popular products.”
“The recent launch of our next-generation IB Portal is also a key point of difference, compared to our competitors. Custom build from the ground up, it contains everything an IB needs to better manage their business, from in-depth rebate reporting, a comprehensive trading activity dashboard, multi-level support up to 20 sub-IB levels, and importantly on-demand rebate withdrawals. We have a number of new additions scheduled for development and will continue to add and improve features based on the feedback of our partners. Of course, nothing is static with us at Moneta Markets, and with agility as one of our greatest strengths we will continually evolve our offering based on the feedback of all our clients and partners, as well as keeping ahead of, and even setting industry trends.”
As Moneta Markets continues its grab for market share in the retail market, its recent growth is a sure sign that the broker is doing the right thing, and is perfectly poised for continued growth in a saturated market with the same-old stale, “legacy” brokers that so far are failing to evolve with an ever-changing industry. And, with Bily at the helm, they are certainly a broker to keep an eye on.
