MiFinity, a global leader in digital payment solutions, has declared 2023 as a year of record growth. Significant milestones and new developments have helped the company maintain its position as a leader in the payments industry.
From the release of innovative new products to award wins for MiFinity’s commitment to excellence, the payments provider continued to push the boundaries of what’s possible, setting itself up for even greater success in the years to come.
MiFinity has embarked on a course that has allowed it to thrive in a rapidly changing landscape. With that in mind, let’s take a moment to celebrate the successes of MiFinity in 2023 and look forward to what’s to come.
Launch of MiFinity Bonus
This year saw a major development in MiFinity’s affiliation initiatives as the company launched MiFinity Bonus, a customer engagement-enhancing portal. The site showcases exclusive deals and offers from MiFinity’s partners across multiple industries, including travel, Forex, and iGaming.
MiFinity Bonus solves the challenge of standing out and reaching the right audience, by providing a platform where MiFinity customers can easily find their favourite brands’ offers and where brands can also reach engaged customers.
Brands with MiFinity as an integrated payment method can showcase their exclusive deals on the site. Offers are continually updated, and customers can explore them from one place. For example, iGaming brands can showcase their latest casino offers, making them available at the click of a button for players to access across different countries and territories.
It has been a successful year for MiFinity Affiliates. Paying up to 35% revenue commission, the affiliate program has signed on numerous brands.
Long-Lasting Partnerships
MiFinity attending some of the most prestigious conferences in the industry this year, including ICE London, ITB Berlin, SiGMA Balkans/CIS Summit, iFX EXPO and SiGMA Malta.
These conferences have provided a platform for the company to showcase its innovative products and services, gain industry insights and establish new partnerships. The events have been instrumental in cultivating an environment of networking, learning, and collaboration for MiFinity and its partners.
Launch of MiFinity Instant Bank Transfer
Earlier this year, MiFinity announced the launch of its instant bank transfer service. MiFinity Instant Bank Transfer allows customers to load funds into their eWallet from their bank account (account-to-account) in real time.
This product makes it even easier to use the MiFinity eWallet when purchasing products and services or transferring funds, especially in regions where traditional bank transfers can take a few business days to be completed. For partnering merchants, the primary benefit of MiFinity Instant Bank Transfer is that it gives customers a convenient opportunity to pay on their site directly from their bank account. This optimises and boosts their user experience, ensuring maximum transaction success rates.
Improved Customer Experience: App & Desktop UI
MiFinity recognises the importance of offering an exceptional customer experience and has made it a top priority by constantly innovating and improving its services. This includes the launch of a new and improved app and desktop user interface.
The MiFinity app is built with the latest architecture and offers customers an enhanced and secure experience to manage their online payments. The app has an intuitive layout and design that enables customers to deposit funds, make payments and send money quickly and securely.
As soon as the customer downloads the app, they can enjoy a frictionless payment journey. Signing up for a MiFinity eWallet takes a matter of seconds, and biometric login is fast and convenient.
With MiFinity’s simplified onboarding, new customers can sign up for a MiFinity eWallet via the desktop or app, deposit funds using their preferred payment option, and pay for services or products straightaway on the merchant’s site using their new eWallet. By adopting biometric enrolment on app sign-up for both Apple and Android users, MiFinity is also setting the industry standard for eWallet security. This technology not only ensures that only authorised individuals can access their eWallet but also enhances the overall security of transactions and account management within the app.
In addition, MiFinity launched its redesigned website in November 2023, which was specifically enhanced to provide an exceptional user experience and transparent information about its wide range of services. The revamped site reflects MiFinity’s commitment to customer-centricity, innovation and seamless transactions across key industries, including iGaming, Travel, Forex, and eCommerce.
Surpassing 600,000 New Accounts
In 2023, MiFinity has surpassed 600,000 customer accounts.
Over the last 12 months, MiFinity has experienced a significant uplift in its customer sign-up numbers. This is a testament to customers’ value in the MiFinity eWallet, which provides a seamless payment journey and a user-friendly app and desktop experience that help users manage their eWallet effectively.
With this significant milestone behind it, MiFinity looks forward to continuing to grow its business and providing best-in-class payment solutions to its customers worldwide.
MiFinity Wins Best Cross-Border Payments Services
In November 2023, MiFinity won the Best Cross-Border Payments Service at the prestigious Payments Awards 2023. The Payments Awards recognises and celebrates companies at the forefront of innovation and excellence in the payments industry.
The awards ceremony, held in London, saw MiFinity taking its place alongside an array of outstanding companies, a testament to its unwavering commitment to excellence in facilitating global secure cross-border payments for its merchants and customers.
All in all, MiFinity has had a successful year full of milestones and progress in the payments industry. 2024 is set to be a year in which the company will further expand its boundaries and preserve its key role in the payments sector.
