JNS Gaming has announced the launch of its new brand LynxBet, a platform “inspired by” the metaverse and due to target the South American markets.
This new brand will have both sportsbook and online casino features with a unique front-end design that appears to be housed within a virtual world. There is a day/night mode that matches your time zone (or it can be toggled) with four islands for casino, bingo, sports, and lottery games. Each will have its own theme and advertising creative.
This new style is heavily influenced by the metaverse.
Jeremy Taylor, the chief executive of LynxBet, explained: “[The metaverse] was already growing two years ago and even more so now than when we started out about a year ago.
“When I started, that was the kind of creative field that I wanted to tap into inspirationally and that’s basically what we’ve done.
“Will we actually go into the metaverse, as it’s called, and the various different platforms that are being created out there? We’ve talked about it with investors as that is their area of expertise. But we already have a solid starting point with LynxBet.”
Aspire Global will be providing the back-end support for the launch, including player account management, the Pariplay aggregation platform, and the BtoBet sportsbook.
