LeoVegas has strengthened its commitment to compliance, announcing that it has partnered with the Wag.io software to ensure it abides by the marketing guidelines issued by the Advertising Standards Authority and the UK Gambling Commission.
Roo Wright, CEO and founder of Wag.io, has worked in affiliate marketing and online gaming industry for 15 years. He created Wag.io to streamline affiliate programs, he commented on the new partnership: “Our clients use Wag.io for compliance, as well as to find and manage new opportunities.”
Partnering with Wag.io, LeoVegas will be further enhanced when it comes to the firm’s ability to, manage affiliates with a CRM built specifically for that task and monitor affiliate activity, including deals and promotional materials.
The new partnership comes as pressure from the ‘Campaign for Fairer Gambling’ continues to mount, with iGaming companies constantly looking for ways to ensure they meet all compliance requirements and guard themselves against the risk of large fines that result in case of a breach.
LeoVegas has emphasised it’s aware of the need for increased scrutiny in its operations. Matthew Curmi, a sales and compliance executive for LeoVegas Gaming, outlined that the operator chose the app because it makes it easy for the company “to constantly monitor and review the ads and marketing materials our affiliates are using”.
He added: “While our goal is to be fully compliant, when an error is found, we can use the app to rapidly reach out to our affiliates about making an immediate correction.”
