Gaming Innovation Group (GiG) has signed an agreement with Kindred Group for the provision of GiG Comply, its innovative B2B marketing compliance technology.
Kindred has partnered with GiG with the aim of further strengthening its affiliate compliance processes, and will deploy the GiG Comply self-service monitoring solution to track affiliate activity and content for its brands. GiG Comply also offers monitoring over promotional content including text, image and banner promotions.
Kindred will benefit from the GiG Comply software, which can scan up to 30,000 web pages daily, a list of locations where any of its brands are mentioned is compiled on a daily basis. This means Kindred can protect its brands online in a constantly changing environment, helping them to remain compliant.
Ryan Henderson, Kindred Head of Affiliates, said: “I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our Affiliate activity is compliant and sustainable.”
Richard Brown, Chief Operations Officer at GiG, added: “We are delighted to have partnered with Kindred Group to support them to protect their brands and end users. Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment. Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes.”
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