Lee-Ann Johnstone, a prominent figure in the affiliate marketing industry, will attend iGBL!VE Amsterdam this week, accompanied by members of the Affiverse team.
If you’re passionate about the iGaming industry, iGB L!VE is the place to be to meet like-minded folk
Recognized as one of iGaming’s most influential women in 2019, Lee-Ann has had a remarkable career in affiliate marketing since the early 2000s. She hosts the fastest-growing Affiliate Marketing Podcast and founded Affiverse, an award-winning performance and affiliate marketing agency.
Lee-Ann also runs the Affiliate Manager Performance Program (AMPP), a unique 12-week course that has trained nearly 200 affiliate managers over the past four years. She will be spilling the beans on the exciting developments of the recent re-launch of this respected resource.
Let’s meet this week!
Members of the Affiverse team will be there to share their expertise at iGBL!VE Amsterdam, offering attendees the opportunity to learn from industry leaders. Lee-Ann will be speaking on the panel discussion titled “Surviving the Search Bar Squeeze: What’s Next for Traffic Gen”.
Scheduled for July 18 from 10:45-11:25, this panel will address critical challenges and opportunities in generating traffic within an increasingly competitive digital landscape.
The panel will explore several pressing topics, including the evolving rules set by Google and their impact on iGaming. It will explore the domination of big publishers and the rise of user-generated search results, which are squeezing the real estate available to traditional affiliates. The discussion will focus on whether affiliates can adapt to these changes and explore new channels, features, or formats to stay relevant.
Key topics to be covered in the panel include:
- The Death of SEO?: This segment will examine big affiliates’ newspaper partnerships and the implications of the Google/Reddit partnership. It will address whether traditional SEO is becoming obsolete and how affiliates can navigate these changes.
- Understanding New Features and Formats: The panel will discuss emerging features such as notes, like buttons, and video content. These elements are transforming how users interact with search results and content, and understanding them will be crucial for affiliates.
- Utilizing Discord, Telegram, and WhatsApp: These platforms are becoming increasingly important for traffic generation. The discussion will explore how affiliates can effectively leverage these channels to reach and engage their audiences.
Lee-Ann’s insights will be invaluable, given her extensive experience and strategic approach to affiliate marketing and traffic generation. Her ability to dissect complex topics and present actionable strategies will provide attendees with a deeper understanding of current trends and practical methods to optimize traffic sources and maximize ROI.
AMPP – the Affiliate Manager Performance Program
Additionally, Lee-Ann will launch the latest iteration of the Affiliate Manager Performance Program (AMPP) at the event. AMPP is a unique 12-week mastermind designed specifically for affiliate program managers. The program provides on-the-job coaching and support, helping managers enhance their skills and drive better results for their programs. Over the past four years, nearly 200 affiliate managers have benefited from AMPP, gaining the tools and knowledge they need to excel in their roles.
The launch of AMPP at iGBL!VE Amsterdam marks an exciting opportunity for affiliate managers to enroll in a program that combines practical training with expert guidance. By participating in AMPP, affiliate managers will be equipped to lead successful affiliate programs and drive significant growth for their brands.
Find the Affiverse team at Stand #11-A30 in the main hall at the Amsterdam RAI!
You can book time with Lee-Ann to discover all about AMPP, ELEVATE, how to feature on our Podcast, and more by clicking here.
