IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners

Landing pages, traffic sources, and maximum profit

Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The NFL’s championship game draws hundreds of millions of viewers, and ad slots during the broadcast become the most expensive in the world — with 30 seconds of airtime going for over $7 million. It’s more than a game — it’s a global cultural moment, blending sports, entertainment, and big money.

But what if we told you there’s another tournament that gets just as much attention in certain GEOs as the Super Bowl does in the U.S.? Even better — it lasts around two months, meaning more time to boost conversions, player ARPU, and ultimately, your CPA and RevShare earnings.

Yep, we’re talking about the IPL — the Indian Premier League! During the IPL season, traffic to sports sites hits new highs, and betting activity in key GEOs skyrockets. Last season alone, IPL broadcasts pulled in 505 million viewers, with 64.1 million tuning in live for the final match.

What is the IPL, and why does it matter?

The IPL (Indian Premier League) is the biggest and most prestigious club-level cricket tournament in the world. It features 10 teams representing different cities across India. The format is a bit like the old-school UEFA Champions League — teams first go through a group stage, playing each opponent twice (home and away), and then the top 4 move on to the playoffs. The final stage includes qualifiers, semifinals, and the grand final to crown the season’s champ.

The IPL is played in the T20 format*, where an average game lasts around 3 hours — making it perfect for today’s fast-paced audience.

Just like in other team sports, fans love betting on IPL — from classic match outcomes and total runs to player-specific props and performance predictions. For PIN-UP Partners, IPL is one of the biggest events of the year. Players from India and Bangladesh get access to one of the widest betting lines in the industry, packed with markets on just about everything — all backed by a top-tier betting product tailored for these GEOs.

Need tips on driving traffic to India or Bangladesh? Hit up our Telegram bot.

* T10 and T20 are the two most popular cricket formats, defined by how many “overs” (sets of six balls) each team plays. In T20, teams play 20 overs each. In T10, it’s just 10 overs, making the game much shorter and more fast-paced. You can think of it like the NHL — regular game time is played 5-on-5, but in overtime, it switches to 3-on-3 for more dynamic action.

Major tournaments like the ICC Cricket World Cup and ICC T20 World Cup use the T20 format because it’s a fan favourite and works great for commercial leagues. T10, meanwhile, is used in newer events like Abu Dhabi T10, designed for quick thrills and a fresh crowd.

IPL audience: segment smart, convert better

Just like with any sport, knowing your audience is key to running successful campaigns. Poor targeting can tank even the best creatives — imagine pushing Barcelona or Athletic Bilbao ads to hardcore Real Madrid fans. Yeah… not ideal.

The same logic applies to the IPL in India. Each region roots for its own team, and local loyalty runs deep. To really nail your campaigns, you’ve got to understand who supports whom and tailor your approach accordingly. Smart segmentation = higher engagement and better results.

The most popular IPL teams:

1. Chennai Super Kings

Fans: ~40–45 million

Why they’re popular: One of the most consistent teams in IPL history — made it to the playoffs in 12 out of the last 14 seasons.

Key regions: Tamil Nadu, South India (Kerala, Karnataka), and northern states like Maharashtra and Uttar Pradesh.

2. Mumbai Indians

Fans: ~35–40 million

Why they’re popular: A star-packed lineup and huge backing from Bollywood celebrities make them a fan favorite.

Key regions: Maharashtra (especially Mumbai), Gujarat, Rajasthan, Delhi.

3. Royal Challengers Bangalore

Fans: ~25 million

Why they’re popular: Because Virat Kohli, the face of the league, plays here. Enough said.

Key regions: Karnataka (Bangalore), South India (Tamil Nadu, Telangana).

4. Kolkata Knight Riders

Fans: ~15–20 million

Why they’re popular: Regular title contenders, with their latest win in 2024. But beyond that, the team has a deep emotional connection with fans in Bengal — similar to how FC Barcelona is more than a football club to Catalans.

Key region: West Bengal (Kolkata).

When running IPL campaigns — use familiar faces and team colors. Local pride and star power are huge in India and nearby GEOs. Picking the right player or team for your creatives can seriously level up your campaigns and conversions. Next up: let’s check out the TOP 3 IPL players who spark the most engagement with the audience.

Top IPL players by fanbase:

1. Virat Kohli

The undisputed superstar of the IPL. Think of him as the Lionel Messi or Michael Jordan of Indian cricket. He’s the face of Indian cricket and one of the most marketable athletes in the world.

Fanbase: ~350 million.

2. MS Dhoni

A true legend. Even after hinting at retirement, Dhoni is back for one more season in IPL 2025  — and the fans couldn’t be happier. His leadership and calm persona have made him a national icon.

Fanbase: ~200 million.

3. Rohit Sharma

Known for his massive hitting power, Rohit is one of the most exciting players to watch. His fanbase might be smaller than Kohli’s or Dhoni’s, but we’re still talking 100 million devoted supporters — not exactly small numbers.

Fanbase: ~100 million

Join us for part two of this blog later this week—we’ll unveil top-converting traffic sources and the landing pages that drive IPL campaign success. Our proven strategies will help you maximise profits during cricket’s biggest tournament!

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