Social media platform Instagram is launching a live-streaming event with a twist.
The event will see celebrities and influencers lead fans on a streaming shopping trip to showcase their favourite big brands.
Shopping trip
The event is an attempt to reach consumers directly with big names. Selena Gomez’s Rare Beauty Brand, Peloton, YouTuber Nikita Dragun’s makeup brand, and others will be presented directly into customer’s phones.
It is designed to help Instagram foster a more “casual and informal” shopping experience entirely through live streams. It offers consumers the chance to access exclusive releases. They can also view VIP conversations, demonstrations, and performances in their direct connection to brands and creators.
Smart marketing
As was explained by Instagram prior to the launch:
“Fashion, beauty, music, and lifestyle are coming together like never before with Instagram’s 10+ Days of Live Shopping. People can tune in starting September 1st for intimate events with Selena Gomez, Kacey Musgraves, Lil Yachty, and more surprise guests. The events give you access to fresh releases, offers, and exclusive merch only on Instagram.”
Join the crowd
The combination of a coveted opportunity to interact directly with celebrities as well as access to exclusive releases is sure to draw in a large crowd. This event is likely to have people talking about products and brands for days on end.
The 10+ Days of Live Shopping will kick off from September 1-19th, starting with Rare Beauty on Selena Gomez’s Instagram page. A whole roster of names will then follow that. Items set to appear include sports equipment and skincare.
This kind of event has huge potential for brands and affiliates selling through social platforms.
