MMIG, the Frankfurt-headquartered marketing consultancy whose MMIG Connector product streamlines recruitment for iGaming brands’ affiliate teams, has announced a referral partnership with Income Access, Paysafe’s marketing technology and services provider. Under the agreement, MMIG will formally recommend Income Access’ award-winning affiliate platform to its online gambling partners.
Founded in 2017, MMIG supports the growth of iGaming brands’ affiliate programmes through its innovative MMIG Connector search engine product. The connector allows affiliate managers to streamline recruitment by searching within a database of over 3,000 publishers from Central and Eastern Europe, Latin America, Scandinavia and Asia. Teams can segment searches according to multiple criteria, including geo focus, traffic volumes, vertical and first-time depositor (FTD) status.
Each affiliate integrated with the Connector also receives an individual rating, based on traffic, FTD status and location.
MMIG clients using the Connector will now be formally recommended Income Access’ affiliate platform, which has won eGaming Review’s B2B ‘Affiliate Software’ Award four times since 2013. As part of this mutually-beneficial relationship, the Income Access affiliate management team will also be able to use MMIG’s Connector tool to facilitate affiliate recruitment. The product will support the growth of close to 20 affiliate programmes managed by the Income Access team in the sports-betting, casino, lottery and daily fantasy sports verticals in multiple global markets.
Maximilian Solz, CEO of MMIG, said: “We chose to partner with Income Access because of its reputation as a market leader in affiliate tracking solutions. As more operators expand into emerging markets around the world and increasingly leverage the affiliate channel, we see the Income Access software and our MMIG Connector as complementary products. We look forward to developing more product and business synergies in the future.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We’re excited to partner with MMIG. The company’s sophisticated Connector tool provides an impactful solution to affiliate management teams. We look forward to working together to optimise the iGaming affiliate channel for brands in multiple verticals.”
