IMG Arena, the industry data, insights and content provider, has teamed up with the UFC to launch the UFC Event Centre, which is now hoped to deliver new opportunities for live, in-round betting during UFC matches.
The official data feed which has come from both the UFC Event Centre and UFC will now be made accessible through licensed partnerships with sportsbooks and gaming operators. This is due to include IMG Arena’s existing portfolio of more than 300 operators.
Freddie Longe, Executive Vice President and Managing Director of IMG ARENA commented on the launch: “The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers.
“Through this partnership with UFC, we have been able to develop official products that will help unlock significant value for both UFC and our global sports betting partners.”
In addition to the live betting opportunities, UFC Event Centre will also be delivering live statistics, and fighter information along with rankings.
The additional features and markets for UFC events will be including over 50 positional and striking statistics, with immediate bet settlement, fighter rankings, weight class and division information and 3D visualisations of live UFC action and live event information.
UFC President Dana White said: “The UFC Event Centre and its official data feed will be a game changer for how UFC fans engage with our events through sportsbooks and gaming operators.
“We have the most passionate, die-hard fans of any sport, and they’re going to love the option to place bets live during a fight. Betting operators are also going to love this product because, unlike other sports, UFC has no off season. The action will be non-stop for fans and sportsbook operators.”
