iGaming brands looking for a new market should set their sights on Brazil. The market has finally opened up a little with the launch of LotoMinas, the first regulated ilottery and online sports betting solution for Brazilian state Minas Gerais’ official lottery, Loteria Mineira.
A product of NeoGames and Intralot, LotoMinas offers a digital solution that will be built on top of the existing retail lottery regulations.
NeoGames CEO Moti Malul said: “Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experience,” he said.
“This deal is another demonstration of how we have brought the benefits of our recent strategic acquisition into play; capitalising on the online sports betting solution from BtoBet and the managed services from Aspire Global.”
“As a market pioneer in the Brazilian lottery market, this partnership with NeoGames, one of the industry’s most innovative ilottery providers, is truly a natural fit,” said Sérgio Alvarenga, Saga Business Games Intelligence and Intralot do Brazil CEO and owner.
“The new modalities of online instant games and sports betting and investments in technology are also part of the expansion plan for new states and federal licences. We are confident that this collaboration with NeoGames will advance the lottery.”
