When it comes to recruiting affiliates for your brand, the networking power of events is unmatched. But if you are looking to attract high-quality affiliates without so much as stepping foot in a conference centre, it can be done. Continue reading to find out how.
Reach out to publishers
One of the best ways to recruit affiliates is to approach them directly. To ensure you succeed, reach out to publishers in your niche that provide affiliate services for products similar to yours. To find them, conduct a search engine query for reviews of products associated with your business. For example, if your product is an e-commerce platform for small businesses, find a similar example and search for reviews of that company to familiarise yourself with relevant articles from affiliates within that niche. These affiliates will be familiar with your chosen industry or sector and are more likely to agree to a similar partnership with your brand.
Advertise in directories
Directories can be a great place to pitch your product, and brand as a whole, to consumers looking for affiliate opportunities. By doing so, you can boost brand awareness and recruit affiliates eager to promote your product and supplement their income. You can usually search for a specific topic beforehand to ensure you are only browsing affiliates that have experience in your chosen niche or are looking for affiliate opportunities within that niche. This can prevent you from wasting time and allow both parties to establish a mutual partnership and start generating a secondary revenue stream within hours. There are countless affiliate directories out there that can be found with a simple search engine query. To streamline the process, you must be as specific and detailed as possible, ensure you categorise your ad correctly, and emphasise how the partnership will benefit affiliates.
Run pay-per-click campaigns
Social media is one of the best, and cheapest, ways to recruit affiliates for your brand. By searching for a number of target keywords, such as your niche and the word “affiliate”, you can find affiliates seeking the same opportunities as you are. To attract these affiliates, you must ensure you use these keywords as much as naturally possible in your ad and highlight how much commission they are likely to make from each sale. This will not only inspire them to research your company but encourage them to get in touch. To increase your chances of finding the right affiliate for you and your brand, try running a number of ads concurrently. Alter wording, phrasing, and demographic preferences each time and expand your reach across various social media platforms. If specific ads end up generating better results, try leading with that ad each time you are on the hunt for new affiliates to promote your brand.
Reach out to influencers
As well as approaching publishers directly, you can recruit affiliates by reaching out to influencers directly. Influencers are influential for a reason. They tend to benefit from a large following of consumers interested in the same topics and interests they are. As a result, they can promote your product to thousands, or even millions, of prospective customers. But in order to establish a successful partnership, you must reach out to the right influencer at the right time. You must also personalise your invitation, so they feel valued within their niche and genuinely believe they can make a difference to your brand. If an influencer has a six-figure following, your message must stand out from the crowd. To increase your chances, try offering them a free trial or discount code to sample your product for free before they agree to a partnership. You can also provide them with a discount code to deliver to their followers via word-of-mouth marketing, email newsletters or direct messages to prevent it from being leaked or misused.
Optimise your landing page
As a business, your landing page is the most important aspect of your website. It can have a positive impact on organic traffic and boost overall sales in the long run. To do so, perform a keyword analysis on your website and identity which words are associated with your busiest traffic sources. When you reach out to prospective affiliates via social media or personalised email campaigns, include a link to your landing page. It should contain all the information they need to weigh up the pros and cons and make an informed decision. You should also make it clear how affiliates should get in contact if they have any questions or queries. When it comes to optimising your landing page, each additional hoop a consumer has to jump through is another step closer to decreasing your conversion rate.
Events are useful for recruiting affiliates, but they are not the be-all and end-all. Alternatively, try reaching out to publishers, advertising in directories, running pay-per-click campaigns, reaching out to influencers, and optimising your landing page.
