Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025.
This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosanne Govender (Head of Growth Marketing at Affiverse), Leanna Klyne (Affiverse’s Head of Agency), and Afffiverse CEO and Founder, Lee-Ann Johnstone, this event gathered insights from the community on what’s new and trending in affiliate marketing. If you missed the live session, subscribe to our newsletter here, to ensure you’re always in the loop for future pop-up audio events—a fantastic opportunity to engage, learn, and grow together.
Talking points include:
- Learn why strong relationships are the cornerstone of any successful affiliate program.
- Explore strategies for tapping into new platforms and reaching a broader audience.
- How to experiment with new ideas while staying aligned with your long-term vision.
This podcast episode is a treasure trove of insights for anyone in affiliate marketing. Don’t miss out—tune in and transform your strategy!….
Building Meaningful Affiliate Relationships
This episode of the Affiliate Marketing Podcast dives deep into strategies for building and sustaining meaningful affiliate relationships—a cornerstone of successful programs. Our hosts highlight how fostering genuine connections can transform partnerships. They emphasize moving beyond transactional relationships by actively engaging with affiliates, whether through personal check-ins, testimonials, or in-person networking events. As Lee-Ann points out, “Affiliate marketing is built on trust and human connection,” and nurturing these relationships is essential for long-term success. For affiliate managers looking to improve retention and performance, this section of the episode is a must-listen.
Channel Diversification: The 2025 Mandate
Diversifying affiliate channels is no longer optional—it’s a necessity for staying competitive in 2025. The discussion explores platforms like Telegram and TikTok, where niche communities are forming, alongside the rising importance of influencers working on performance models. Leanna notes, “It’s about being where your affiliates are,” urging marketers to explore unconventional channels and experiment with partnerships in untapped spaces. This episode also highlights the potential of podcast advertising, calling it an evergreen strategy for audience engagement. If you’re seeking actionable insights on expanding your program’s reach, the podcast offers invaluable guidance.
Embracing AI for Smarter Affiliate Management
AI tools are revolutionizing affiliate marketing, offering solutions to streamline tasks, improve communication, and drive efficiency. The hosts explore how technologies like generative AI can save time and enhance creativity, from content creation to data analysis. Lee-Ann encourages listeners to embrace these tools, saying, “AI isn’t replacing us; it’s helping us work smarter.” The conversation also touches on using AI to refine strategies, write more effective prompts, and create scalable workflows. For those hesitant about adopting AI, the episode provides practical advice and tools to help affiliate managers get started.
Our thanks go to Natalie Ziemba for your contribution to the live Audio session, hopping on to speak from the USA – building community and exchanging ideas is how we ALL learn.
Listen to find out more about:
- Why relying on a single channel is no longer sustainable.
- Insights on how AI can enhance efficiency and optimize performance
- Thinking outside the box to unlock growth in unexpected places.
Key segments of this podcast and where you can tune in to go direct:
[02:30] Key Trends in Affiliate Marketing for 2025
[16:40] Channel Diversification Strategies
[26:05] Exploring Beyond Vertical Boundaries
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