Whether you are a social media content creator for the sake of being an influencer or marketing your small business or you’re part of a marketing team, it’s important to know what you’re doing when it comes to creating social media content. Bad social media content, or good social media content marketed wrong, will sink like a stone, and become a waste of time. Take a look at our guide to see if there is anywhere you are going wrong.
Take social media seriously
This is still the first and most major hurdle to social media content creation. Peers and parents might not see the merit in it, although that attitude appears to be changing, or you might have to remind yourself from time to time that this is a full-time job. You might think that the people you watch are doing daily vlogs and saying they’re burnt out, but that seems lazy. You’re not just seeing a 20-minute video. You’re seeing a lot of editing, planning, etc. and you’re not seeing the business management behind the sponsorship in it and coordination to get permission to film what you want to. Don’t go into this lightly, despite what all the Make It Rich online guides tell you.
Know your role
If you are working in a team, you need to know where you stand. There is a lot to divide up, between filming, photography, planning, editing, etc. and today, it’s naïve to hire the one person to do it all. If you’re working in a team, be sure that everyone is playing to their strengths and knows their place in the jigsaw.
Develop your skillset
There are a lot of required skills to content creation. Even the most basic of influencers focussing on a niche is going to learn a lot about capturing, editing, and conceptualising content. You can use content creation to develop and expand your skillset. Maybe you’re better with the creative side, you can practice your negotiation and business management skills with content creation. Maybe you’re better at the organising or strategizing, you can learn useful creative skills to take forward.
Define your target audience
You can’t know what content creation you need without knowing who you are marketing to. It’s a good idea to create a detailed profile of who your target audience is so that you can tweak content to fit their needs.
Provide value to your followers
A great Tweet recently summed up the new movement in marketing, saying something along the lines of ‘I don’t want to be just marketed at in my marketing. Teach me something, inspire me, make me feel something’. This is the value that social media content has. Particularly with the rise in popularity of TikTok, marketing content gives something more. Cleaning products give demonstrations, comedy venues give snippets of shows for a quick laugh, make up products are part of a bigger cosplay, etc.
Make sure it’s easy to find you
Understand your SEO, your keyword research, your hashtags, and your profile links to make sure that people can find you online. Data is half the job with social media content.
Establish SMART goals
Make sure that your goals are each Specific, Measurable, Achievable, Relevant and Time-bound. It’s important to have results that you can show either to clients or managers, and the SMART goal method will help you not only get goals that you can reach, but make them more presentable to who needs to see them.
What does your competition do well? Or not well
Take a look at what other companies in your field are doing. What are they doing well that you can learn from? What are they doing that you see as a bad move?
Keep your content relevant
Be sure to keep all your social media content relevant to your brand and the demographic you are trying to reach, or you’ll end up victim to the second most cited reason why social media users unfollow accounts: irrelevant content.
Keep at it
More than a platitude to send you on your way with, you do really need to keep at it to get anywhere with social media marketing. A lot of platforms require consistent regular posting and if you miss a day, you’ll set your profile back in visibility. Keep at it for the sake of building your presence if not to only keep your motivation up.
If you’re interested in more affiliate marketing advice, take a look at our blog for all the latest insights, or for more personalised experience, book a free call with a member of our team.
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