Short-form video content has exploded in popularity in the last few years. Thanks to the platforms like TikTok and Instagram Reels, it is easy for creators of all sorts to generate short-form content for their platforms. Can this type of content also be used to boost your rankings? Let’s take a look.
Dynamic hooks
People like to watch video content. These dynamic pieces are always going to catch the eye of someone browsing your website, and they can be used to pass over plenty of information in a short space of time.
TikTok videos can be up to 60 seconds in length, while Reels are 30 seconds, and this is more than enough time to be able to pass along some valuable information that could teach people something about your brand. Affiliates can use this opportunity to pass so many things along to their followers across a variety of topics.
If someone sees a video of yours that they like, they might then be inclined to check out more of what your brand has to offer. Since video content can be viewed much faster than an article, as an example, this can mean that a potential customer could be convinced to look at what you have to offer much faster than if they were to sit and read an article.
Improved dwell time
Since visitors are more likely to sit and watch your videos, this means that you could see a much higher dwell time than usual. Most people click away rapidly when confronted with a wall of text. A video, on the other hand, might encourage them to keep viewing.
The longer they spend on your website, the higher your dwell time will be! This is a crucial part of SEO, and it can be one of the factors that helps you to rank higher. Long dwell times indicate to Google and other search engines that the page with your video is of value and can be considered trustworthy. This will help to boost your rankings and can also help to decrease your bounce rate.
Boosting a backlink profile
By allowing your video to be sharable, it has a chance to be circulated far and wide. Viral videos and interesting content can be used to create backlinks to your site that will boost your profile and rankings online.
In addition to this, it can also be used to increase your brand authority and to showcase your expertise on various topics. As an affiliate, you no doubt have some knowledge that you wish to pass on to your followers, and video content is a great way to do so. You can host your videos on your own website, or you can choose a third-party site like YouTube or Vimeo, or even TikTok and Instagram. Providing links to your site alongside the short-form video content is a must for boosting your rankings.
A whole market has grown up around the production of short-form video content, and it is something that affiliate brands should look into as a means to increase their rankings online. There are many opportunities here to create innovative content and explore new platforms as they arise.
