While you might not consider yourself a storyteller as an affiliate marketer, there are actually many aspects of storytelling that can benefit you. By applying storytelling principles to your marketing and wider program, you can focus on driving conversion and loyalty. Let’s take a look at some of the ways in which this benefit you.
What does storytelling do?
You do not have to be an author or a screenwriter to be able to tell successful stories. We weave tales around us each and every day, even if we are not aware of this. If you know how to keep someone engaged when you are telling them about something that happened in your day, you are going to be able to take some of these skills and apply them to your copy and marketing strategies.
In marketing, we are blessed to have many different resources to pull from. You could create video content, fun copy, or anything else that you think might interest your audience. Storytelling encourages creativity, you just need to know how to use it.
Using storytelling in marketing
When trying to create a credible story through your marketing, it is often best to think about your endpoint and work backwards. This is especially important when trying to include other aspects of marketing in your plans – such as an increase in dwell time or a better click-through rate.
Creating a narrative arc does not always have to use fictional concepts – something like a testimonial or a case study will have an aspect of narrative to it as your client lays out their problems and how you were able to meet these.
By studying some of the major principles a seasoned storyteller uses to craft a narrative, you will be able to create content that is more likely to engage your audience. This will then allow you to move towards some other objectives.
Building authenticity
So, why put so much into crafting narratives and story arcs within your company? These techniques can all be used to build authenticity for your affiliate brand. There will be a human element at the heart of storytelling, and it can be a great way to pass across your values and expertise.
The right storyteller is able to build a connection and trust with their audience and this allows you to push for conversion and higher sales in subtle and interesting ways. If you are searching for a way to ensure that you are able to attract loyal customers to your affiliate program and drive your conversions successfully, you need to consider including some aspect of narrative in your marketing.
It can feel quite intimidating to try to engage with storytelling if you do not consider yourself to be very skilled in this area. However, unlike other areas of marketing, you might already have more experience in crafting stories than you might think simply from your everyday life. This is a great way for you to engage your audience in a way that feels authentic and natural.
