From social media posts to outreach to new partners to articles and guides on your site and in publications, affiliate marketing can include a lot of copy. This is a skill that not everyone feels that they can pull off well. However, you need to make sure that you appear confident in your copy no matter what. Here are some of the best ways to appear as confident in your writing as you sound when you speak.
Avoid hedging language
Hedging language will automatically make you seem less confident when writing. We use this as we don’t always want to appear direct. However, it can diminish some of your authority. Words that are often used in hedging language include:
- Probably
- Typically
- I think
- If
By eliminating these from your copy as much as possible, you are going to appear more direct, but you will also be more confident and authoritative.
Cut the waffle
Whether it is an email or a blog post, you need to make sure that you are cutting the waffle where you can. Try to make sure that you only include the critical facts needed. Anecdotes and colour can add something to the post, but you need to make sure they are not drifting too far away from the main point of the text.
Bullet points are a great way to do this as it means that you are able to get your point across quickly and succinctly. If you feel like you are waffling, take a step back, re-evaluate, and edit.
Keep things simple
Just as you can be prone to waffling, so can you be prone to overcomplicating things. You need to make sure that you are not using jargon and phrases that are too complicated and difficult to understand.
Affiliate marketing can occasionally contain a lot of jargon, and some of it you are not going to be able to avoid. However, you should try to keep things as simple as you can and offer an explanation for any jargon that might seem overly complicated.
Showcase your expertise
As an affiliate marketer, there is going to be some area where you have more expertise than others. You need to make sure that you can demonstrate this expertise through your copy as it can give you the authority that you need.
This is not a chance to be arrogant, especially if you are reaching out to a potential partner or business client. Demonstrate your expertise precisely and without flair, and you will always be able to get your point across. Combine this with the above points to prove that you do know what you are talking about, and that you are an expert in your field.
Appearing confident through your copy can be a challenge, especially to those who do not consider themselves to be natural writers. However, there are definitely some tricks you can learn to give the appearance of confidence. With good copy by your side, anything is possible!
