High ticket affiliate marketing: how does it work and how to get in

If you’re an affiliate, you might have hit a point in your career where you’re doing the work, and putting in the time, but you’re seeing no boost in clicks and therefore a plateau in commissions. You might want to look into how you can bring your commission rates up by means of high ticket affiliate marketing.

The point of high-ticket affiliate marketing is to raise your value as an influencer or affiliate. There are a lot of ambiguities around how it works, but we’ve got a detailed plan set out that can help you get recognised as a high-ticket affiliate.

So, what is high ticket affiliate marketing?

Being a high ticket in the affiliate world means that you are offering something other average affiliates don’t that is of exceptional value. Where average affiliate marketers tend to make between 5% and 30% of the value of a single sale, high ticket affiliate programs typically get between $100 and $1,000 per sales transaction flat fee.

But to get to that point, you would have to invest in yourself to be considered a high-ticket affiliate. You can then apply for high-ticket affiliate programs and gain a higher commission.

So, what do you need to do to be considered a high-ticket affiliate partner?

Getting that high ticket status is two-fold. You have to educate yourself to know how to effectively sell these items and then gain the reach and followers that would make it worth it for your affiliate partner.

First, you should look to expand your expertise in affiliate marketing as much as possible. You will need to follow an affiliate marketing strategy to the letter in order to promote high cost products, so it’s essential you have expertise in the products and the act of selling them as an affiliate.

Identify target audiences that are relevant to you and carve out a niche for yourself. Narrow down a list of high-ticket items that you can then realistically market to that niche and audience. Get to know these products intimately so that when you are subscribing to a relevant and reputable high-ticket affiliate program, you will be able to market their products effectively.

You want to create a platform that will highlight the selling points of the high-ticket item. The point is to create awareness, sustained interest, and a strong desire to buy.

As for your reach, you will have to pull out all the stops of being an SEO guru to increase the reach of you and your campaign. You can use additional tools to give your reach a boost, like social media platforms rather than just focussing on your affiliate blog. But don’t just stick to Facebook and Instagram, look to YouTube, which is known for getting a lot of views and has a SEO tool to optimise your exposure.

What strategies can you use to gain a high ticket commission?

There are several different strategies you can use to get the most from your high-ticket affiliate marketing deal, like…

• A high ticket offer refers to a high-cost, high-value physical product that you can sell, like cars or jewellery, for example.
• Recurring commissions: if you do well, you can ask, or be offered, a recurring contract that will see you selling your high ticket items on a monthly, quarterly, or annual basis.
• High conversion rates: in a win-win situation, high converting offers result in high traffic and good sales, so you’re getting a steady stream of traffic through your site and a boost in sales while you work.
• The low competition offers: You can get started on your high ticket affiliate marketing journey with low competition offers, which are not as flashy as cars and jewellery and therefore are harder to sell. Do your research on items like solar energy products, home office equipment, sports equipment, smart home gadgets and gaming accessories for a chance to sell something that is still valuable, but uncommon amongst influencers.
• On the other end, there are high-frequency repeating purchases. These are items that, if the customer likes them, they’re likely to buy again. The immediate example that comes to mind is food, drink, and clothing items. Having that repeat customer satisfaction coming to your site to get them will justify a higher commission.

If you’re interested in more affiliate marketing content, visit our blog for all the latest insights, or for a more personalised approach, book a free call with a member of our team.

Or, for the very best advice from industry peers, you can access the full content of our Elevate Summit. There is over 14 hours worth of content to see, featuring industry peers at the top of their careers sharing what they have learned about affiliate marketing through talks, panels, and workshops. See our website for more detail.