Google announced on the 19th of December that it was launching its in-video search feature. It’s only launched in India at the moment, but it is bound to be useful to marketers.
The concept allows you to search for what’s talked about in videos. You can go back through the footage and find conversations and phrases that you might want to look further into. As a marketer, this is obviously interesting, as users can watch a video featuring an item getting talked about that they might be interested in, and then go searching for it with a simple click.
Affiliates can see what search terms for your videos are the most popular, and the key moments can be presented to you showing what your viewers want to see most. It can also affect your YouTube and Google SEO. But the same rules apply: keep your content as informed as possible and in the relevant language to climb the ranks.
According to EmpireFlippers.com “In-Video Search is your new tool to leverage the power of unforgettable marketing. People love to share quotes, stories, and metaphors. It’ll allow you to create data-informed, short videos people will be excited to share like a toddler who’s just learned how to pick up toys.”
