It’s a big world out there, with a lot of different markets to hit. You might have optimised for a demographic, but now it’s about a region. If you’re ready to expand your marketing campaign reach, you may have to adjust it for a wider or different customer base. We’ve listed some top tips below that will help you target an international audience:
Optimise Your Website
Your landing page is going to see a high bounce rate if users click your affiliate link and find a site that doesn’t speak their language, doesn’t work in their currency, or doesn’t observe local regulations. The first step to a global market is to add a translated page, or even a few, as an option on your website.
Don’t forget about your mobile site either. Data from Google has revealed that 67% of smartphone users are more likely to purchase products from a brand with a mobile site or app that has been tailored for their specific location.
Remember the Little Things
Additionally, you might want to check that your SEO for the region is up to scratch. Get into the habit of incorporating relevant translated keywords to get your website higher in regional rankings.
Along the same lines, you might want to optimise your affiliate links for a global market. Yes, translate your landing page but also your affiliate links, calls to action, and product offers. Consider differences in currency, shipping, taxes, and preferred payment methods when looking to target an international audience.
Be Aware of Cultural Differences
It’s obviously important to make a good impression, as it is with any marketing campaign, so make sure that nothing you say or do can be misconstrued. Understand that it’s not simply a matter of running your copy through Google Translate and getting a word-for-word replacement. You might be saying something entirely different with the same words.
Also, you might want to get your hands on a VPN and check out the perspective of users in your target region.
Target the Right Content Creators
A good way to be sure that you are reaching a new market correctly is with content creators. This is a matter of leading by example. Content creators are going to know their audience better than you and what will get them engaged. They’ll know when something that works in North America isn’t going to work in the Middle East or Australia, for example. Differences in things like humour and priorities will all be common knowledge to the creator. Discuss and negotiate tactics to get as many eyes as possible on your products.
Give Live Streaming a Try
One tactic that has gained a lot of traction in Asian markets is live shopping. It is essentially fashion hauls in a live streaming format, so the closest comparison in the Western World would probably be the shopping channels. Creators showcase their hauls and the merits of the individual items and tell users where they can buy them, usually with an affiliate link.
Attend Global Events
You can gain some fantastic insights by attending global affiliate marketing events, like our upcoming AMLeaders training event. You can hear firsthand what the marketers in your chosen region are doing, what’s working, what isn’t and valuable tips for where you can improve.
In Conclusion…
Growth is a natural part of owning any business. Use the above tips to expand your affiliate marketing campaigns into new regions and successfully target an international audience.
