Game Lounge grows search engine capabilities with new acquisition

Game Lounge, a subsidiary of Swedish multi-channel gaming company Cherry, has acquired the majority of the assets in TodaysWeb, which specialises in search engine optimisation, for a total consideration of SEK14m (€1.35m).

The TodaysWeb assets being acquired by Game Lounge amounts to around 1,500 websites, and other SEO tools, services and a team of 10.

Jonas Cederholm, CEO of Game Lounge, said: “The timing of the acquisition is perfect as we are currently in a strong growth phase.

“We have previously announced our ambition to enter new verticals and this acquisition will accelerate our plans. I look forward to welcoming 10 new members to the Game Lounge team.”