Gambling.com Group, one of the world’s largest affiliates and providers of digital marketing services in the iGaming industry has completed its acquisition of Odds Holdings, Inc., the parent company of OddsJam.
The deal, valued at up to $160 million, was finalized on January 1, 2025, and it marks a major expansion for the Gambling.com Group within the online gambling world.
Key acquisition details
The agreement includes an initial payment of $80 million—which is made up of $70 million in cash and $10 million in Gambling.com Group ordinary shares—and there’s also the potential for an additional $80 million which is dependent on Odds Holdings’ performance through 2026.
Odds Holding’s 2024 revenue prediction was $26 million and $12 million in adjusted EBITDA, with projected growth of at least 20% under Gambling.com Group’s management in 2025.
Charles Gillespie, co-founder and CEO of Gambling.com Group, said:
“The accretive acquisition of Odds Holdings will immediately provide Gambling.com Group with additional, recurring revenue streams which are independent of our market-leading online gambling affiliate business, consistent with our strategy to expand our footprint in the online gambling industry.”
Looking ahead: key staff members staying on and technical growth
Acquiring Odds Holdings fits Gambling.com Group’s strategy. They’re looking to achieve $100 million in annual adjusted EBITDA. Their technological advancements are helping to streamline OddsJam’s technology, which is now capable of processing a whopping one million requests per second. Across their 300 sportsbooks, they process multiple terabytes of data.
Many of Odds Holdings’ key staff members are also sticking around. This includes founders Ankit Goyal and Alex Monahan, and CEO Matt Restivo, both of whom are expected to continue strengthening Gambling.com Group’s expertise and innovative capabilities.
The Group has also made clear that in the coming months and years they’ll be looking to build their enterprise clients—although it remains to be seen what this strategy will entail.
Implications for affiliates and affiliate managers
While it may not sound like it, the acquisition actually presents several benefits and opportunities to affiliates and affiliate managers.
OddsJam’s platform provides affiliates with access to real-time odds across nearly 300 sportsbooks. Thanks to the acquisition, it’s likely this technology will improve further—allowing affiliates to create even more effective and engaging content like betting guides, odds comparison tools, and personalized betting recommendations. For example, a sports-focused affiliate site could use OddsJam’s APIs to create widgets that display the latest odds for trending matches or events.
By partnering with Gambling.com, affiliates can also promote subscription-based tools such as premium odds trackers or data-driven betting models to their audience–earning commission from recurring payments rather than relying solely on one-time conversions.
For affiliate managers, these subscription-based services present an opportunity to develop campaigns targeting higher-value users who are likely to convert to long-term paying customers. This shift reduces reliance on cost-per-acquisition (CPA) payouts and provides more stability in revenue generation.
Of course, all of the above was possible pre-acquisition, but it’s likely we’ll see improvements in all of the above areas, although it remains to be seen as to what time-frame Gambling.com Group will roll out technological advances in.
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