Gambling.com has secured a $15.5 million investment from Edison Partners after the duo agreed a new partnership earlier today.
The agreement represents one of the most significant deals between a U.S private equity fund and a performance marketing company focused on online gambling and sports betting.
Charles Gillespie, Chief Executive of Gambling.com Group, commented: “We have been thoroughly impressed by Edison Partners’ depth of expertise, breadth of knowledge and professional network. We greatly look forward to bringing on Edison as our teammate in our new American journey.
“Edison is the right partner at the right time, and I expect our collaboration to deliver powerful results. Their investment in the Group validates our thesis that we are the performance marketing and content platform best positioned to benefit from the expansion of regulated online gambling in the United States.”
The addition of Edison Partners to Gambling.com’s list of investors gives the group a strategic American growth equity partner, which will help advance and strengthen Gambling.com’s objectives, particularly in its home state of New Jersey and also through its network across northeastern United States.
Chris Sugden, Managing Partner at Edison Partners added: “We are thrilled to enter the online gaming market with our investment in Gambling.com Group.
“The company will continue to monetize the large market opportunity in Europe while increasing investment in the U.S. Online gaming is expanding significantly as regulations are modified on a state-by-state basis.”
Gambling.com has already cemented its position in both the New Jersey and Pennsylvania markets, where it has secured licences. Gambling.com is also continuing to invest in substantial resources in Bookies.com.
Group Director of North American Content Gerry Ahern said: “Attention to sports gambling in the U.S. is booming, and we are building out a robust content team, offering products to match that interest.
“On Bookies.com we are providing a real-time lens for sports fans that educates, entertains and informs them as they explore legal wagering options.
Proceeds will be used by Gambling.com to support a number of general corporate purposes with a view to accelerating its US growth strategy.
Edison is a growth equity investment firm which manages more than $1.4 billion in assets and is based in New Jersey, which is the new hub of regulated online gambling in America.
Gregg Michaelson, Partner at Edison Partners added: “With an exceptionally strong brand, robust content creation strategy, player-focused editorial point of view and proven marketing capabilities,Gambling.comGro
“Gambling.com Group founder and CEO Charles Gillespie is an industry leading business operator who brings the same ethical and compliant approach to the U.S. gaming market as he has in Europe.”
