First Look Games, the platform which provides a direct link between game studios and affiliates, has now entered into a new partnership with slots developer, Big Time Gaming.
Under the agreement, Big Time Gaming will now be using First Look Games in order to share up-to-date information and assets for its games with online casino affiliate sites and publishers.
The developer will now be able to upload its portfolio of content to the First Look Fames Game Library, which will include information sheets and marketing assets such as images and logos.
Affiliates will then be able to download games on individual basis or in bulk, allowing them to begin to offer content to their own customers.
Big Time Gaming will now have access to First Look Games Premium too, which allows it to upload game information and assets – two weeks prior to launch.
A select group of affiliates will be able to view this information, enabling them to design and create content for their websites and marketing channels, which will also make use of Big Time Gaming’s current ‘Win a Tesla’ promotion, as a way to drive traffic to online casino partners.
Tom Galanis said: “Big Time Gaming is one of the hottest slots developers in the world right now, and we are delighted they have chosen First Look Games to help market their titles via online casino affiliates.
“Big Time Gaming needs no introduction, but by leveraging the power of the First Look Games platform, the developer will be able to reach more players than ever before.”
Nik Robinson, Chief Executive of Big Time Gaming, added: “We’ve never pushed out our assets to affiliates before, we have just let the games speak for themselves, however Tom’s unique approach will enable our games to shout from the rooftops.
“Online casino affiliates will now have our game content at their fingertips ahead of time and in some cases for the first time which will enable our games reach players in markets all over the world thanks to First Look Games terrific product offering.
“Not only will the platform increase the scale and scope of the exposure we are able to generate for our titles, but it will also help improve compliance and ensure the information affiliates are publishing about our games is 100% accurate.”
