The esports industry has been growing extensively over the past few years and now, affiliates are hoping to cash in on it and get a slice of the action. Did you know that esports is expected to bring in more than 454 million viewers in the coming years? As more game developers join the esports industry and the player pool extends, esports is gaining more and more profit.
eSports (Electronic Sports) refer to organized competitive video gaming where professional and amateur players compete individually or in teams. These competitions often take place in leagues, tournaments, and championship events, both online and offline.
We thought we would look at some of the top 10 esports affiliate programs that you might be interested in hearing more about.
Ladbrokes:
The Ladbrokes Affiliate Program offers competitive commission rates and a generous cookie duration of 45 days. Affiliates can earn $25.60 per order and have access to a range of marketing tools and real-time reporting. The program supports various contract types, including Revenue Share, CPA, Hybrid, and Sub-Affiliates.
- High Commission Rates: Affiliates can earn generous commissions through various models such as CPA, Revenue Share, and Hybrid deals, making it a lucrative choice .
- Extensive Marketing Tools: Ladbrokes provides a wide array of marketing materials, including banners, landing pages, and tracking tools, which help in effective promotion.
- Reliable Payments: The program guarantees timely and reliable payments, with a minimum payout threshold of €100, ensuring affiliates are compensated fairly for their efforts.
Unibet:
Unibet’s affiliate program is managed by Kindred Affiliates, offering a mix of Revenue Share and CPA models. The program provides comprehensive marketing materials, real-time tracking, and dedicated support. Affiliates can earn commissions by promoting Unibet’s sports betting, casino, poker, and bingo products.
- Competitive Commission Structure: Unibet offers a commission rate ranging from 25% to 40% based on performance, with additional booster bonuses for high-performing affiliates.
- Extensive Support and Resources: Affiliates have access to a variety of promotional tools and dedicated support to optimize their campaigns and maximize earnings.
- Global Reach and Reputation: As part of the Kindred Group, Unibet has a strong international presence and a reputable brand, making it easier to attract and retain players
GGBet:
GGBet’s affiliate program is designed for eSports and sports betting. It offers a competitive Revenue Share model and various promotional tools. Affiliates benefit from detailed statistics and timely payments, ensuring a profitable partnership.
- Specialized Focus on eSports: GGBet’s affiliate program is tailored for eSports enthusiasts, offering a niche market with high engagement and conversion rates.
- Flexible Commission Models: The program offers both CPA and Revenue Share models, allowing affiliates to choose the best fit for their promotional strategies.
- Comprehensive Marketing Support: GGBet provides detailed statistics, marketing materials, and dedicated account managers to help affiliates succeed.
Pinnacle:
Pinnacle’s affiliate program provides a Revenue Share model, with no negative carryover and lifetime earnings on referred players. The program offers a wide range of marketing materials, real-time reporting, and prompt payments, making it a reliable choice for affiliates.
- Lifetime Earnings: Pinnacle offers lifetime earnings on referred players, ensuring continuous income for affiliates without negative carryover.
- Transparent Reporting: Affiliates benefit from real-time tracking and detailed reports, helping them optimize their campaigns effectively.
- Strong Brand Recognition: Pinnacle’s reputation as a leading bookmaker attracts high-quality traffic, improving conversion rates.
Rivalry:
Rivalry’s affiliate program focuses on eSports betting. Affiliates can earn commissions through a Revenue Share model and benefit from a range of promotional tools and detailed analytics to optimize their campaigns.
- Targeted eSports Market: Rivalry’s focus on eSports betting appeals to a dedicated and growing audience, providing high conversion opportunities.
- Attractive Commission Rates: The program offers competitive commissions, incentivizing affiliates to drive traffic and conversions.
- Innovative Marketing Tools: Affiliates have access to a range of marketing tools and resources, including analytics to track performance and optimize efforts.
Parimatch:
Parimatch offers an affiliate program with competitive commission rates and multiple earning models, including Revenue Share, CPA, and Hybrid. The program provides extensive marketing materials and real-time tracking to help affiliates maximize their earnings.
- Diverse Commission Models: Parimatch offers Revenue Share, CPA, and Hybrid models, providing flexibility to affiliates based on their promotional strategies.
- Extensive Marketing Resources: Affiliates receive comprehensive marketing materials and support, ensuring effective campaign management.
- Strong Market Presence: Parimatch’s established presence in multiple markets enhances the credibility and attractiveness of its affiliate program.
BetVictor:
BetVictor’s affiliate program offers flexible commission structures, including Revenue Share and CPA models. Affiliates have access to a comprehensive suite of marketing tools and detailed reporting to track their performance and optimize their campaigns.
- Flexible Commission Structures: BetVictor provides a mix of Revenue Share and CPA models, allowing affiliates to maximize their earnings based on performance.
- Dedicated Support: Affiliates benefit from personalized support and access to a variety of promotional tools to enhance their marketing efforts.
- Reliable Payments: The program ensures timely and accurate payments, contributing to a trustworthy partnership.
10Bet:
The 10Bet affiliate program provides competitive commissions through Revenue Share and CPA models. Affiliates benefit from a wide range of marketing materials, real-time tracking, and dedicated support to help them succeed.
- Competitive Commissions: 10Bet offers high commission rates through both Revenue Share and CPA models, making it an attractive option for affiliates.
- Comprehensive Marketing Support: Affiliates have access to a wide range of marketing materials and real-time tracking tools to optimize their campaigns.
- Strong Brand Reputation: 10Bet’s well-established reputation in the betting industry helps affiliates attract and retain players more effectively.
Sportingbet:
Sportingbet’s affiliate program offers competitive commissions, including Revenue Share and CPA models. The program provides extensive marketing tools, real-time reporting, and personalized support to help affiliates maximize their earnings.
- High Commission Rates: Sportingbet offers competitive commission structures, including Revenue Share and CPA models, to incentivize affiliates.
- Extensive Marketing Resources: Affiliates benefit from a comprehensive suite of marketing tools and detailed reporting to track performance.
- Global Reach: Sportingbet’s international presence and strong brand recognition enhance the effectiveness of affiliate promotions.
Get involved sooner rather than later
Esports affiliate programs are popping up everywhere and so now is the time to get involved. Secure that excellent affiliate commission rate and you’ll be able to build a channel in a growing industry.
Here’s a deeper dive into the world of eSports:
Key Components of eSports
Professional Competitions:
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- Tournaments and Leagues: Major eSports events include tournaments like The International for Dota 2, League of Legends World Championship, and ESL One, among others. These events often have substantial prize pools and attract millions of viewers.
- Teams and Players: eSports teams are often sponsored by brands and consist of players specializing in specific games. Popular teams include Fnatic, Team Liquid, and Cloud9.
Popular eSports Games:
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- Multiplayer Online Battle Arena (MOBA): Games like League of Legends and Dota 2 are staples in the eSports scene.
- First-Person Shooters (FPS): Games like Counter-Strike: Global Offensive (CS) and Overwatch are major FPS titles in eSports.
- Real-Time Strategy (RTS): StarCraft II is a leading RTS game in eSports.
- Sports Simulations: Titles like FIFA and NBA 2K have also carved out niches in eSports.
- Battle Royale: Games such as Fortnite and PUBG have large competitive scenes.
Broadcasting and Viewership:
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- Streaming Platforms: eSports events are commonly streamed on platforms like Twitch, YouTube Gaming, and Facebook Gaming.
- Viewership: Major eSports events can draw millions of viewers worldwide, with peak events sometimes rivaling traditional sports in terms of viewership numbers.
Economic Impact:
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- Sponsorship and Advertising: Brands sponsor teams, players, and events, contributing significantly to the eSports economy.
- Merchandising and Ticket Sales: Revenue also comes from merchandise sales and ticket sales for live events.
- Prize Money: Prize pools for top eSports tournaments can reach tens of millions of dollars.
Amateur and Collegiate eSports:
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- Grassroots Leagues: Many amateur leagues and tournaments provide platforms for aspiring professional players.
- Collegiate eSports: Universities and colleges are increasingly offering eSports programs and scholarships, recognizing the growing legitimacy and popularity of eSports.
The Growth of eSports
eSports have grown exponentially over the past decade. Advancements in internet technology, the popularity of online gaming, and the rise of live-streaming platforms have all contributed to this growth. The industry’s infrastructure has also developed, with more robust organizations, better training facilities, and increased investment from traditional sports teams and celebrities.
Cultural and Social Impact
eSports have fostered a vibrant, global community of fans and players. They promote teamwork, strategy, and quick decision-making skills. However, they also face challenges such as the need for better regulation, mental health support for players, and issues related to inclusivity and diversity.
