Wagering platform Esports Entertainment signs sponsorship deal with Kraft Sports and Entertainment, fostering partnerships with New England sports teams.
Esports Entertainment Group (EEG)
EEG provide online gambling services with a specific focus on esports. Its services mainly consist of providing an online wagering ability to sports enthusiasts across the world. The team put player safety first and believe their wagering environment is secure as it is fully licenced. This allows players to wager their real money bets with peace of mind knowing their money is in safe hands.
The deal
Esports Entertainment signs the sponsorship deal with Kraft Sports and Entertainment to boost its partnership deals. The deal allows Esports Entertainment to become an official partner of the National Football League. This league includes teams such as the New England Patriots and New England Revolution.
Amidst many benefits of the deal, the partnership allows Esports Entertainment to act as the official sponsor and provider of the official esports tournaments associated with the league. This serves as a great opportunity for the Group as the platform will open new doors and prospects.
EEG is also using the sports teams to promote esports tournaments on its gaming platform – Esports Gaming League (EGL). The Group will also have the ability to leverage player abilities in terms of public appearances, tickets and digital media when it comes to event promotion.
Chief Executive of EEG, Grant Johnson, notes that “The Patriots and Revolution have an enormous and loyal fan base [and] our tournament platform will now sponsor two teams with large and passionate fan bases.”
This partnership and sponsorship deal will provide new marketing opportunities for affiliates across the globe, especially since EEG will be working with the teams’ digital marketing campaigns. Certainly a space to watch in 2021 and beyond.
