Fair Play Gaming has entered into a partnership with the Gamanza Group to further explore the emerging free to play sportsbook space.
The partnership has outlined ambitions to enrich the sportsbook experience and improve customer acquisition, retention and engagement for operators.
Fair Play Gaming launched its “Triple Threat” format at www.accumulatorclub.com, with the
company launching the product to showcase its white label proposition for the new football season and European club competitions.
Triple Threat contributes to 3 core areas for operators;
Acquisition of new clients – promoting a unique and exclusive games that will stand out and catch the attention of potential customers. Users can also invite friends to private leagues and share content on social media, providing further exposure to new audiences.
Engagement and retention – The highly engaging format has regular game rounds that encourage interaction throughout the season. Accumulation of points, levels, prizes, trophies and highlights (gamification) that keep users invested in the game and improve overall customer satisfaction.
Drive revenue – Display bet prompts according to user predictions and link directly to the bet slip, so that users can instantly place real money wagers on their selections. Free spins and other rewards for small achievements within the game also provide more cross selling opportunities.
To maximise engagement, Triple Threat has new game rounds to enter every gameweek or
matchday, as well as an overall ranking where user scores are accumulated throughout the league or cup competition. The slick and simple interface incorporates the necessary form and ‘stats’ that players want when making predictions on football matches.
Another innovative feature is the use of pre-match odds that reflect the points awarded for correct selections. The Triple Threat format covers multiple betting markets, which allows new and existing audiences to develop their understanding of football markets, and then migrate to ‘real money’ betting when they want to back their predictions.
The game software makes that transition simple and easy for players, generating more revenue for the operator and increasing customer value.
The Triple Threat concept was conceived by Fair Play Gaming founder Robert Civill, who stated: “The idea was to build a fantasy style product that was aligned to the traditional sportsbook.” Users are placed in the´global’ rankings and can also set up private leagues to compete for bragging rights amongst friends and colleagues.”
He added: “It´s the long term tactical competition and social banter that people love about fantasy football. So we apply those mechanics to the sportsbook to offer a really exciting product that appeals to existing sport punters and fantasy football enthusiasts.”
The format has been developed in partnership with Gamanza, who also provide the gamification and reward tools applicable to the game through their gaming platform.
Gamanza is a 360° iGaming Solution Provider bringing together games, lottery and social/real money betting products onto one single platform that also provides gamification, a bonus engine and payments provision.
The games portfolio gives access to many engaging games designed to enhance player lifetime values. The gamification application is a plug-and-play framework or API solution that helps to build game-player loyalty and is closely integrated with Gamanza’s Bonus/Reward Engine.
