Affiliate marketing is a big part of crypto trading. It is an odd pairing, that you wouldn’t expect to go so well together. But when you get down to basics, you are talking about money and marketing, which go together like wine and cheese.
And, in fact, it can be a very lucrative path for affiliate marketers to navigate, and you could be missing out on a good payday by avoiding it. If that interests you, take a look at our guide to the basics of crypto in affiliate marketing and see how you can get involved.
What are cryptocurrency affiliate programs?
To be clear first, cryptocurrency is a digital currency known for its superior security, its self-regulation allowing it to bypass any need for a bank, and its very volatile stock market.
It is slowly being embraced around the world. Avid tech fans are using crypto as an alternative to stocks, which are very different but operate on the same basic premise of putting a little money in to get a lot of money out. Even world leaders, like China and India, are looking to replace the national currency with a digital alternative.
Although cryptocurrency lives and dies on hype, it is hard for people on the ground to make sense of it. And if a currency exists on hype, the masses will have to understand it for it to gain hype. That’s where affiliate marketing comes in.
How do they work?
Crypto affiliate marketing has a few distinct differences from other forms of affiliate marketing. Because it is such a new concept to the world, changes are happening every day and the concept is ever-evolving. Therefore, its affiliate marketing is more intricate and takes more care than marketing other products does.
In broad strokes, affiliate marketing programs can take a product, service, or brand and push it to the masses, amongst a blanket of extra information in its content.
In the case of cryptocurrency, traders need to get their currencies and e-wallets out there in order to gain investors. So, an affiliate company will create content, usually explaining the benefits of crypto and how it works, insert a link to the currency or e-wallet or other crypto assets within the content, and watch as viewers not only learn more about crypto but become interested enough to get involved with crypto via the partner’s link.
However, there are different types of crypto affiliate marketing programs to get involved with.
How do you get involved?
If you are looking to sell your crypto products via affiliate marketing, have a shop around to see what program would benefit you most. The main difference between programs is how they are paid. Think about how you will pay them, in traditional or cryptocurrency, and look for a decent pay structure from a reliable marketer.
Crypto affiliate marketing is particularly appealing to freelance affiliate partners and influencers, mainly due to the DIY and digital nature of the currency. The network hosting the crypto affiliate program will give the responsibility for promoting the products, services, and currencies to the affiliate marketer. Once that is achieved, the network will give the affiliate marketer some referral links and they will promote them to their audience.
Affiliate partners will need to sign up with the network of the crypto affiliate program and then access the links you will need for promoting to the target audience. When customers start taking the appropriate action, e.g., clicking the link, purchasing the crypto, or other, you will receive your agreed-upon commission.
Crypto is very volatile, where the slightest event around the world can catapult or sink a currency. But persistent affiliate marketers who can look all the difficulties that come with crypto in the eye can end up making far more of a profit than in other industries like retail.
And what is the target audience? The typical target audience currently being aimed at is millennial men who are looking to live a rich life and who have money to invest. You are more likely to find this audience in countries like Mexico, Brazil, South Africa, Spain, Great Britain, and Germany.
In terms of who should advertise it, look into crypto content creators. There are a lot of influencers that are built around the idea of crypto culture and its effects on their lives and the wider world. They are usually sharing the secrets of what made them the money they have or how others can get involved.
Read our blog for more information on affiliate marketing and all the latest news in cryptocurrency, or book a free call with a member of our team for more personalized advice.
