EveryMatrix Expands North American Footprint with Caesars Entertainment Partnership

In a significant development for the iGaming landscape, EveryMatrix has successfully deployed its online casino games content across five regulated jurisdictions in partnership with gaming giant Caesars Entertainment. This strategic expansion represents a notable advancement in EveryMatrix’s North American market presence and offers new opportunities for affiliate marketers operating in these regions.

Multi-Jurisdictional Launch Strengthens EveryMatrix’s Market Position

The technology provider is now delivering its comprehensive gaming portfolio to Caesars’ online casino players in New Jersey, West Virginia, Michigan, Pennsylvania, and Ontario, Canada. This deployment includes titles from EveryMatrix’s in-house development studios—Armadillo Studios and recently acquired Fantasma Games—through integration with their proprietary SlotMatrix platform.

The games are now accessible across Caesars’ digital brands, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, creating multiple touchpoints for player engagement.

Building on this momentum, EveryMatrix has secured commercial agreements with several tier-1 operators in the US market, including what they describe as their “first breakthrough aggregation agreement” at the end of 2024. This positions the company as one of the industry’s fastest-growing iGaming technology providers.

SlotMatrix: A Potential Game-Changer for North American iGaming

At the core of this expansion is SlotMatrix, EveryMatrix’s proprietary aggregation platform, which boasts an impressive library of more than 34,000 games from over 350 studios. This platform enables North American gaming brands to offer not only exclusive EveryMatrix titles but also high-performing third-party live and slots content.

What makes this platform particularly noteworthy for affiliate marketers is its enhanced player engagement features, including free spins, leaderboards, and tournaments—all elements that can drive conversion and retention for affiliate campaigns.

EveryMatrix currently holds licenses in Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania, serving more than 300 global customers.

Industry Leaders Weigh In on the Strategic Partnership

Erik Nyman, President of EveryMatrix Americas, expressed enthusiasm about the launch: “We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.

“It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.

“SlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesars’ online casino players.”

Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, added: “Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players. We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.“

Learn more at everymatrix.com

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