Everflow, a leading partner marketing platform, recently announced the release of On Hold Conversions, a feature that provides eCommerce brands with enhanced control and transparency over unrealised orders.
Everflow, the G2 top-rated partner marketing platform, has unveiled a groundbreaking feature to address a longstanding challenge in eCommerce performance marketing. Their new On Hold Conversions feature gives brands unparalleled transparency and enhanced control over pending orders, reshaping how unrealised revenue from these transactions is managed and communicated with publishers in their platform. This transparency gives publishers the ability to accurately forecast revenue from pending transactions helping them manage their commercials and cashflow better within their businesses.
Bridging the Transparency Gap in Pending Revenue
For years, eCommerce brands have struggled to share accurate pending revenue figures with their publishing partners without complicating realized revenue reporting. Performance marketing relationships – thrive on trust and accuracy, but the lack of visibility into pending transactions has often caused friction between brands and their affiliates making it hard for publishers to budget and maintain their campaigns and business cash flow investments for maintaining growth.
The Solution: On Hold Conversions
With On Hold Conversions, Everflow has introduced a configurable buffer period that allows brands to manage the transition of pending orders into finalized conversions. This ensures publishers have a transparent view of potential revenue without skewing actualized figures.
Julien Mouyal, Product Manager at Everflow, highlighted the significance of this feature: “On Hold Conversions allow users to seamlessly configure refund policies down to the event level. Adding this capability means no manual work is required to update realized orders after the initial configuration is made. This is a game-changer for eCommerce brands that want to spend time optimizing sales instead of dealing with frequent conversion status questions.”
Key Benefits of On Hold Conversions
- Customizable Hold Periods: Brands can set a defined timeframe during which pending orders remain on hold until they meet predefined completion criteria.
- Streamlined Reporting: Pending transactions automatically transition to completed conversions once all conditions are satisfied. Alternatively, canceled orders can be manually excluded from reports.
- Enhanced Publisher Relationships: By providing publishers with a clear view of pending revenue, brands build trust and foster stronger partnerships.
- Minimal Manual Work: After initial setup, the process runs seamlessly, allowing teams to focus on driving performance rather than managing data updates.
Perfect Timing for the Holiday Shopping Season
The launch of On Hold Conversions couldn’t have come at a better time. With the holiday shopping season in full swing, eCommerce brands can now offer their publishing partners greater visibility into pending orders and subscriptions, enhancing collaboration and boosting confidence in promotional efforts.
Easy to Configure, Simple to Use
Getting started with On Hold Conversions is straightforward. Brands can easily set up the feature within Everflow’s platform, ensuring their pending orders are automatically updated based on the configured criteria. Whether transitioning to recognised revenue events or reclassifying as canceled, the process is designed to minimise manual intervention and maximise efficiency.
If a pending transaction meets all configured criteria, it automatically transitions to a completed conversion with the associated order details. Alternatively, canceled orders can be manually removed from the reporting view, ensuring publishers see only finalized data. This simplified process ensures brands maintain complete control over conversions while providing publishers, as needed, with a transparent view of potential revenue.
Ready to Elevate Your eCommerce Growth?
Everflow is helping brands redefine how they can collaborate with publishers in performance marketing. Don’t miss the chance to transform your revenue management strategy and strengthen your affiliate relationships. Discover the power of On Hold Conversions today. For more information about this new development – explore the feature setup guide here.
Take control of your conversions and start optimising your affiliate program with Everflow’s game-changing tools now!
To find out more about Everflow’s platform and features you can also watch their recent webinar.
