Esports Entertainment Group has announced the signing of an affiliate marketing agreement with fast-growing esports comparison site SickOdds.com. VIE.gg will serve as the only bet exchange on SickOdds.
“We’re excited to collaborate with Esports Entertainment Group’s innovative betting exchange VIE.gg,” said Tom Wade, Co-Founder of SickOdds.com. “Their range of esports titles and Tier 1 & 2 match coverage, along with unique coverage of Pool betting, makes Vie.gg a very exciting prospect in the esports betting scene.”
Grant Johnson, CEO of Esports Entertainment Group, added: “This partnership with Sick Odds is another significant milestone for Esports Entertainment Group in terms of both business development and third party validation of our place within the esports industry. We look forward to a long and prosperous relationship with them for many years to come.”
SickOdds partnered with Seven Star Digital back in May, with the igaming customer acquisition company provide funding for SickOdds’ expansion, alongside commercial and marketing expertise.
The esports vertical has seen huge growth in the past three years and the sector is expected to reach $1.4 billion by 2020. While gross gaming yield remains modest in comparison to the likes of gaming and sport, it represents fertile ground within igaming, a totally new demographic, and opportunities for highly engaging live experiences.
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