ELEVATE Summit Affiliate Conference London 2025 - Affiverse
LEAD GENERATION AND AFFILIATE MARKETING

Welcome to ELEVATE Summit, the premier event where affiliate marketing discussions and industry paradigm shifts are not just anticipated, but celebrated.

2024 Sponsors / collaborators in partnership with:
And Many More!

EXPERT SPEAKERS

vana-han2
Vana Han
TikTok for Business
JamesBoden
James Boden
CAKE
Crystal Li
Crystal Li
Google UK
Holly Hayes-cut
Holly Hayes
Dear Media
Regards, Cristel Guajardo Business Development Manager Email cg@affiliateinsider.com Web www.affiliateinsider.com (42)
Erion Fishta
Meta
1708782984441
Lee-Ann Johnstone
Affiverse
6 (1)
Dean Seddon
Maverrik
ELEVATE SUMMIT - 2024-05-07T184758.841
Kitty Newman
TrapezeMedia
ELEVATE SUMMIT - 2024-04-30T121433.031
Chloë Thomas
eCommerce MasterPlan
ELEVATE SUMMIT - 2024-04-30T120346.967
Kaspar Szymanski
SearchBrothers
Heather Murray
Heather Murray
AI for Non – Techies
Alexander
Alexander Hollstein
onlyoneway
ELEVATE SUMMIT - 2024-05-07T190616.574
Ishtvan Torpoi
TAG®
Red Barrington
Red Barrington
Red Star
Jim Banks
Jim Banks
Spades Media
paul-fernandez
Paul Fernandez
The Growth Guys
ben-helyar
Ben Helyar
Digi Reach
james-porcas
James Porcas
MVF
dave-gowans
Dave Gowans
Browser to Buyer
simon-delaney
Simon Delaney
Databowl
rytis
Rytis Rudzinskas
CEE Attorneys
michel
Michel Jacqueroud
Samsung
luke
Luke Watkin
MVF
Alexander
Alexander Higson
CJ
Steve Davies 2
Steve Davies
Giving Mortgages
Xavier Lamour-2
Xavier Lamour
Prestige Impact
Becky Bottle-3
Becky Bottle
MVF
Michael Tawiah-3
Michael Tawiah
MK Digital
Oliver Koukoulis-Fribbens
Oliver Koukoulis-Fribbens
Phonexa UK
Watch for more speaker announcements
Join decision makers and step into a realm where innovation meets inspiration, and where delegates are catalysts for change. The Elevate Summit is more than just a conference; it’s a Premier event that provides a  transformative experience specifically designed by industry veterans for those ready to embrace the future – where lead generation and performance marketing will collide.

At ELEVATE, you’ll find yourself among a dynamic community of forward-thinkers, affiliate thought leaders, and industry pioneers. Prepare to be challenged, enlightened, and empowered as you engage with top-notch content, immersive masterclasses, and strategic networking opportunities. Combining affiliate marketing and lead generation at the ELEVATE Event, showcases the synergy between the two disciplines, led by top professionals in the field.

Our meticulously curated lineup of veteran industry speakers will ignite your imagination and provoke thought-provoking discussions that transcend conventional boundaries. Whether you’re a seasoned professional or a budding affiliate entrepreneur, ELEVATE offers insights and perspectives that will revolutionise the way you approach your work.

The ELEVATE Summit isn’t just about absorbing knowledge – it’s about forging meaningful connections that propel your career and business forward. Through strategic networking sessions, you’ll have the opportunity to connect with like-minded individuals, potential collaborators, and industry experts who can open doors to new opportunities, show you new tools and demonstrate how to grow your affiliate business. Join us at ELEVATE Summit and expand your mindset, your skills, and your network. Walk away inspired, equipped with invaluable new insights, and armed with new partnerships that will shape the trajectory of your success.

This isn’t just another networking event – it’s learning forward.

It’s about getting in front of people who know how to help you create a tactical sales plan for your business growth It’s about learning how to acquire new customers leveraging multiple channels to invest in to face the new challenges we face next year – head on!

About Park Plaza Westminster Bridge London

Nestled on the lively South Bank of the Thames, Park Plaza Westminster Bridge London boasts unparalleled views of the Houses of Parliament and Big Ben, positioning guests in the vibrant epicentre of London’s cultural and political landscape. Conveniently located near Westminster and Waterloo tube stations, it offers easy access to explore the myriad wonders of the city.
The Convergence of Performance Marketing
& Lead Generation in 2025

Panel Discussion

MODERATOR

Lee-Ann Johnstone, Founder, Affiverse

PANELLISTS

Alexander Hollstein – Founder, OnlyOneWay(DE)

Kitty Newman – Founder, TrapezeMedia

Vana Han – Head of Global Affiliate, TikTok for Business

Oliver Koukoulis-Fribbens – Commercial Director, Phonexa UK

Forget PageRank. Just Rank instead. 

TedTalk / MasterClass

SPEAKER:

Kaspar Szymanski – Founder, SearchBrothers.com

Evaluating and Testing New
Verticals and Industries

TedTalk / MasterClass

SPEAKER

Paul Fernandez – Co-Founder & CEO, The Growth Guys

Mastering Social Media and
Organic Lead Generation for SMEs

TedTalk / MasterClass

SPEAKER

Holly Hayes – Senior Brand & Social Strategist, Dear Media

Adapting your Affiliate program
with Social Selling On Steroids

TedTalk / MasterClass

SPEAKER

Dean Seddon – Founder, Maverrik.io

Balancing Volume and ROI:
Crafting Winning Partnerships
in Performance Marketing

Panel Discussion

MODERATOR:

Luke Watkin – Commercial Director B2C, MVF

PANELLISTS

Xavier Lamour – Founder & Marketing Consultant, Prestige Impact

Becky Bottle – Director of Marketing Innovation, MVF

Michael Tawiah – Owner & Performance Marketing Specialist, MK Digital

Crystal Li – Senior Industry Manager, EMEA, Google UK

A Practical Guide: How to Make
More Money and Grow in the Lead
Generation Business by Being More
Compliant!

TedTalk / MasterClass

SPEAKERS

Rytis Rudzinskas – Partner, CEE Attorneys

Elevating Your E-commerce Acquisition Strategy

Panel Discussion

MODERATOR:

Lee-Ann Johnstone, CEO & Founder, Affiverse

PANELLISTS:

Chloë Thomas – Editor-in-Chief, eCommerce MasterPlan

Ishtvan Torpoi – Owner, TAG®

Jim Banks – CEO, Spades Media

James Boden – Managing Director, CAKE

Hidden Winners – Conversion Optimisation
both on-site and beyond

TedTalk / MasterClass

SPEAKER

Dave Gowans – Managing Director, Browser to Buyer

AI as a Content Machine

TedTalk / MasterClass

SPEAKER

Heather Murray – Founder, AI for Non-Techies

Launching a successful affiliate program –
Pitfalls & Success Templates for Merchants
who want to scale with performance
marketing strategies

TedTalk / MasterClass

SPEAKER

Red Barrington – Owner, Red Star Digital

Mastering Lead Generation: Tactics for Thriving
in a Competitive Digital Marketplace

TedTalk / MasterClass

SPEAKER

James Porcas –  Marketing Director MVF Global

Exposing the Truth: Navigating the Affiliate
Marketing Partnership for Lead Generation Success

Panel Discussion

MODERATOR:

Simon Delaney – CEO, DataBowl

PANELLISTS:

Michel Jacqueroud – Senior Affiliate Marketing Manager, Samsung

Ben Helyar – CEO, Digi Reach

Alexander Higson – Senior Director Business Development, CJ

Steve Davies – Co Founder, Giving Mortgages

Unlock the power of Lead Generation with Meta

TedTalk / MasterClass

SPEAKER

Erion Fishta – Solutions Architect,  Meta

DAY ONE AGENDA
The Convergence of Performance Marketing & Lead Generation in 2025

In an increasingly digital and data-driven landscape, the worlds of performance marketing and lead generation are rapidly evolving. The year 2025 marks a crucial juncture where these two domains are poised to converge, reshaping strategies, technologies, and customer engagement models.

This panel brings together industry experts to explore the emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.

Elevating Your E-commerce Acquisition Strategy: Climbing Out of the rut!?

Join industry leaders as they share actionable insights on elevating your e-commerce acquisition strategy. Learn how to overcome common pitfalls and revitalise your approach to customer acquisition.

Whether you’re struggling to stand out in a crowded market or seeking innovative tactics to boost sales, this panel discussion offers practical advice to help you climb out of the rut and thrive in the competitive e-commerce landscape.

Navigating the Future: Lead Generation Essentials for Performance Marketers in 2025

As we approach 2025, the landscape of performance marketing is undergoing a seismic shift, propelled by cookie deprecation and tightening data regulations like GDPR in the EU and evolving policies in the US.

In this panel discussion, we delve into the critical aspects every performance marketer should grasp about lead generation and its pivotal role in shaping the future of marketing strategies. With cookie deprecation looming large, the reliance on first-party data sources becomes paramount, necessitating a deeper understanding of audience segmentation, data privacy compliance, and innovative techniques for lead generation.

Our expert panellists will dissect the implications of these changes, offering actionable insights and strategies to navigate this new paradigm effectively.

DAY TWO AGENDA
Adapting to Cookie Deprecation: The
Rise of Influencer Marketing & Longer
-Term Partnerships

Join us for an insightful panel discussion exploring the
impact of cookie deprecation on paid media
partnerships and publisher tracking. Discover why the
current landscape calls for a strategic shift towards
influencer marketing and ambassadorship to ensure
long-term success and sustainable customer acquisition.

Our panellists will present tactical case studies featuring
real-life examples and data showcasing the
effectiveness of investing in influencer partnerships.
Learn how brands can leverage the power of authentic
connections and personalised content to navigate the
challenges posed by cookie deprecation while building
lasting relationships with their audience.

From identifying the right influencers to measuring ROI,
this session offers actionable strategies for thriving in a
post-cookie world.

Evolving Customer Behaviours: Navigating Affiliate Convergence and the challenges of accurately tracking it!

Join us for an in-depth panel discussion exploring the changing landscape of customer online behaviours amidst the convergence of lead generation and performance marketing. As these two disciplines blur into one, it’s crucial for brands to understand the tactical and practical strategies required to navigate this paradigm shift effectively.

Our panellists will delve into the role of data-driven tracking and administration resources in deciphering evolving customer behaviours, enabling brands to adapt their marketing strategies accordingly.

We’ll discuss the challenges and opportunities presented by this convergence and examine how brands can collaborate with their technology , data suppliers and referring partner types to better meet these challenges. From leveraging advanced analytics to fostering strategic partnerships, this session offers actionable insights to help programs scale sales.

Forward Focus – Lead Generation
Panel Discussion

Lead Generation – The Future Looks Bright, but what
challenges do we need to navigate first?

Our panellists will discuss future forward trends for lead
buyers and sellers to get ahead of, whilst discussing
core subjects that are impacting the delivery between
brand owners and consumer data sellers.

EXPERT-LED MASTERCLASSES TO HELP YOU TAKE ACTION

You will be listening to industry experts at the Elevate Summit, who will share tips, strategies and learnings with your ticket.

But If you want to go a little deeper, we’ve also got four in-depth, expert-led Masterclass Implementation workshops which will set you up for success in 2024.

16th September

How to master LinkedIn and leverage social selling tactics to drive incremental sales for your affiliate marketing , performance and lead generation business.

16th September

Google’s recent SEO updates have impacted many top performing lead gen and affiliate partnerships in the last year, if you want to understand how to navigate SEO and ELEVATE your business success you’ll want to be in this masterclass!

16th September

Cracking New sources of Traffic that convert. A Masterclass focussed on where to engage and elevate your affiliate business and audience and how to effectively convert them to drive incremental sales for your business.

17th September

Tech Bootcamp Stage Demo’s – Meet these advanced ecommerce tech and development companies and discover how their platforms can enhance your business growth

17th September

How to ELEVATE your affiliate program performance now to gain momentum in 2025 – a future look at new tactical advancements for program managers that will give your business a chance to win against the competition. Those in this masterclass will get a tactical advantage to push forward and ELEVATE their performance with content and tactics shared nowhere else.

BENEFITS OF EXHIBITING

Network with SME, Networks, Agencies, SaaS partners looking to grow their lead generation and affiliate marketing programs. Discover new business partners and put your product, brand or service in front of an engaged audience. Download our Sponsorship Pack or Contact [email protected] Today!

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