EGBA (the European Gaming and Betting Association) has released its first-ever annual sustainability report on responsible gambling, which has revealed a notable increase in the number of players using safer gambling tools.
According to EGBA, the annual sustainability report is designed to “support accountability, transparency and reinforce a strong culture of safer gambling in Europe’s online gambling sector.”
More players than ever before using safer gambling tools
The 2020/2021 report has underlined all the efforts and progress made by members of the EGBA body, highlighting what companies have done to promote safer gambling, protect players, and positively contribute to society.
In addition to this, the sustainability report has outlined key data findings. It has been revealed that 75% of players have a safer gambling tool activated (whether voluntarily or involuntarily) – a sharp increase from 61% of players in 2019.
Furthermore, 14.2 million generic messages were sent to players to promote responsible gambling, while an additional 2.8 million personalised messages were sent. It was also reported that voluntary contributions to sports (through sports streaming payments and sponsorships) increased by 20% from 2019, creating a total of €408 million.
Promoting a culture of safer gambling in Europe
Following on from these results, EGBA has reaffirmed its pledge to responsible gambling. Maarten Haijer, the secretary-general, said this: “EGBA and its members are committed to lead from the front on safer gambling and our yearly sustainability report is part of our commitment to be accountable and transparent about our activities, track our progress and support our overall efforts to put safer gambling at the heart of what we do.”
He continued: “The personal commitment of the CEOs to achieve these objectives is vital and welcomed. It is very encouraging to see that our members are already putting their commitment into action through the greater deployment of safer gambling tools and by communicating more than ever before to their customers about safer gambling, and in an increasingly personalised and targeted way.”
