DraftKings, one of North America’s premier online gaming and sportsbook operators, has announced a significant expansion in the Canadian market by going live with EveryMatrix casino content in Ontario. This partnership marks a key milestone in the ongoing growth of both companies within North America’s burgeoning iGaming landscape.
A Strategic Partnership for Growth
This strategic move introduces DraftKings’ extensive customer base in Ontario — Canada’s most populous province — to a rich selection of casino games, courtesy of EveryMatrix’s proprietary SlotMatrix platform. The platform seamlessly integrates content from EveryMatrix’s in-house studios, including the highly anticipated titles from Armadillo Studios, further enhancing the gaming experience for Ontario players.
Ontario is now the second North American jurisdiction to experience the combined offerings of DraftKings and EveryMatrix, following a successful launch in New Jersey last year. This expansion is a testament to EveryMatrix’s growing influence in the North American market, where it has secured commercial agreements with several Tier-1 operators.
Erik Nyman, President of EveryMatrix Americas, expressed his enthusiasm for the partnership’s extension into Canada: “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario.
“This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America, and we are one step closer to full market penetration with them.”
What This Means for Affiliates and Affiliate Managers
For affiliates and affiliate managers, this expansion represents a significant opportunity to tap into a rapidly growing market. The integration of EveryMatrix’s diverse and engaging game portfolio with DraftKings’ robust platform creates a compelling offering for Canadian players. Affiliates working within the Ontario market now have the chance to promote a top-tier gaming experience, potentially boosting conversions and player engagement.
The partnership also signals the increasing importance of content diversification in the iGaming industry. By leveraging EveryMatrix’s SlotMatrix platform, affiliates can offer a wider range of games, catering to varied player preferences and enhancing retention rates. This collaboration underscores the need for affiliates to stay informed about new market entries and partnerships, as these developments can directly impact promotional strategies and revenue potential.
As EveryMatrix continues to expand its footprint across North America, with licenses in key markets such as New Jersey, Michigan, and now Ontario, affiliates aligned with the platform can expect further growth opportunities. The company’s commitment to delivering scalable and compliant iGaming solutions, combined with its focus on safer gambling and player protection, positions it as a leading partner for affiliates aiming to promote responsible gaming environments.
For affiliate managers, this partnership is a call to optimize and tailor campaigns that highlight the unique benefits of the DraftKings and EveryMatrix collaboration. By emphasizing the enhanced player experience and the fresh gaming content now available in Ontario, affiliates can effectively capture the attention of a diverse player base in this lucrative market.
Conclusion: Seizing New Opportunities
As the North American iGaming landscape continues to evolve, partnerships like this between industry leaders DraftKings and EveryMatrix will undoubtedly shape the future of online gaming in the region. The DraftKings and EveryMatrix collaboration provides affiliates with a significant new avenue to enhance their promotional efforts, boost player acquisition, and increase revenue in one of North America’s most promising iGaming markets.
