DO IT Partners: Revolutionising Affiliate Success Through Gamification

In an industry where engagement drives conversion and retention determines profitability, DO IT Partners is carving out a distinctive position with their innovative approach to iGaming affiliate partnerships. Their recent launch of in-house brand Magius—complete with extensive gamification elements and global localisation—signals a strategic shift that experienced affiliates should be monitoring closely.

We caught up with the Head of Affiliates at DO IT Partners to discover more…

Beyond Traditional Gaming: The Magius Advantage

“Magius has been a real game-changer — quite literally. From the moment the concept was born, we worked on making it more than just another casino brand. With 10,000+ games, localisation in 20+ languages, and 100% payment method coverage, Magius is designed to deliver a frictionless experience for a global audience. But what truly sets it apart is the gamification layer.

“There’s so much to do except just spinning reels — players are collecting cards, completing challenges, and battling in seasonal tournaments. It’s immersive, it’s sticky, and it keeps players coming back for more. For affiliates, this translates directly into higher retention, increased LTV, and better conversion rates. The logic is simple: the more engaging the product, the better the results. And I must say that we are very happy with the performance of our rabbit magician.“

Navigating 2025’s Affiliate Landscape: Technology as the Differentiator

As affiliate marketing continues its evolution toward greater technological sophistication, DO IT Partners is positioning itself at the forefront of this transformation. We asked how they are staying ahead of these developments?

“2025 is already shaping up to be a year of smarter, leaner, and more tech-savvy affiliate marketing. We’re seeing a major shift toward automation, data-driven decision-making, and hyper-personalised user experiences.

“Keeping it all in mind, our specialty strategy here at DO IT Partners goes as follows: putting to use all the cutting-edge technology that currency exists and reinforcing it with a performance-based mindset. What cutting-edge tech, you’ll ask? Intelligent campaign insights, adaptive analytics dashboards, smart deep-linking, and precision targeting tools just to name a few from our daily toolkit.

“Our primary focus is on empowering affiliates to work smarter, scale faster, and get measurable results. We’re also constantly testing, optimising, and innovating — with the speed at which this industry is evolving, it’s simply a must-do.“

Financial Structures That Favour Long-Term Growth

Perhaps one of the most notable aspects of DO IT Partners’ affiliate program is its financial architecture, designed specifically to support sustainable affiliate success. Their no negative carryover policy stands out as particularly significant in an industry where revenue fluctuations are common.

We asked them to elaborate on how these terms are structured and the advantages they provide to affiliate partners?

“Absolutely. Flexibility and fairness are cornerstones of our affiliate program. Our tailored commission plans are designed around individual performance goals, whether that’s CPA, RevShare, or hybrid models.

“The no negative carryover policy is particularly important — it means partners start each month with a clean slate. Even if one month is kind of slow, it won’t eat into the next month’s earnings. This protects our affiliates’ revenue and ensures long-term profitability.

“We also back it up with fast, reliable payments, transparent reporting tools, and a suite of customisable creatives. Our dedicated managers work side-by-side with each partner to adapt strategies and unlock new opportunities. In short, we build commission plans that grow as our partners grow.“

Localisation as Strategic Advantage in Global Markets

With over 10,000 casino games and localisation in more than 20 languages, how does DO IT Partners ensure a seamless experience for a diverse, global audience, and how can affiliates leverage this to expand their reach?

“To answer your question, first we’ve got to figure out what localisation even means. It’s a common misconception that to localise means to simply translate. As you might imagine, that’s not the case. First and foremost, localisation is about cultural resonance, and here at DO IT Partners we understand it better than anyone. From payment systems and language preferences to regional bonuses and support, every element must be designed with the player’s location in mind.

“This creates a more intuitive experience that builds trust and boosts retention. For affiliates, it means they can confidently promote our brands across a wider range of markets, knowing we’ve already laid the groundwork for strong performance.

“Plus, our global reach (25+ GEOs and growing) means affiliates can diversify their traffic sources and reduce dependency on any single region. Whether it’s LATAM, Eastern Europe, or Asia, we’ve got it covered — and so do our partners.“

How Are Affiliates Supported and What Resources Are Available?

“We actively support expansion into emerging markets by providing regional insights, creative assets tailored to specific audiences, and localised campaigns designed to convert. Each new market is backed by thorough research and test campaigns to optimise for cultural and behavioural nuances.

“Our team also works closely with affiliates to identify high-potential GEOs based on their audience and traffic sources. We provide everything from customised landing pages to region-specific incentives and real-time performance feedback.

“In addition, our content and marketing teams are constantly refining assets to make sure they resonate in these markets. So DO IT Partners are not just a partnership, but also a localisation and a marketing team for the affiliates — three-in-one, as they say.“

How Is DO IT Partners Incorporating AI Technology to Optimise Affiliate Performance and Enhance User Experience?

“AI and machine learning are baked into our core operations. From automated traffic analysis to predictive player behaviour, we use these tools to give affiliates a major edge.

“For example, we provide data-driven insights on campaign performance, helping partners optimise targeting, timing, and creatives. Our smart segmentation tools allow for precise audience targeting, and our predictive algorithms help identify the most promising traffic sources for each campaign.

“On the player side, AI helps personalise the gaming experience, from game suggestions to tailored promotions, making it more likely that a visitor becomes a long-term customer. The result is more efficient campaigns, higher conversion rates, and better ROI for affiliates.“

What Principles Guide DO IT Partners’ Collaborations With Affiliates?

“We treat our affiliates as partners — because they are. Our core principles are transparency, proactivity, and mutual growth. That means regular check-ins, personalised strategy sessions, and being available when it matters most.

“Each affiliate gets a dedicated manager who knows their business and goals inside-out. We’re here to help optimise campaigns, solve challenges quickly, and celebrate the wins together. And when we say “support,” we mean more than just emails — we’re talking one-on-one calls, in-person meetups, and even visits to our Warsaw HQ for top-tier partners.

“We also reward loyalty and performance with VIP perks, event invites, and personalised bonuses. Here at DO IT Partners, we understand perfectly well how awesome it is when your success is recognised, and we always do it for our partners.“

Learn more about DO IT Partners’ innovative affiliate solutions and how they can enhance your marketing efforts.