Is Twitter circling the drain? More staff cuts would suggest so. But that all depends on why the staff were cut, right? Well, it is reported to be due to the efforts of gaining new revenue coming to a disappointing conclusion. Despite Elon Musk charging for everything from editing rights to verification, there is simply not enough in the pot to feed the family.
Esther Crawford, a senior Twitter employee, whose picture of sleeping on the office floor had gone viral online last year, was also fired by the Elon Musk-led administration. Ms Crawford was one of the executives who had been in charge of the microblogging site’s subscription service Twitter Blue.
Speaking to the public, she of course tweeted, “The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer and mock are necessarily on the sidelines and not in the arena. I’m deeply proud of the team for building through so much noise & chaos.”
As Social Media Today put it: “Basically, for every lower-than-expected revenue figure that comes in, Twitter will need to reconsider its costs, and with Twitter Blue not seeing huge uptake, and Elon seemingly unhappy with Twitter’s revenue stats, it’s not surprising to see more staff cuts at the company.”
