The Denver Broncos have announced their third sports betting partnership ahead of the 2020 NFL season, agreeing a deal with BetMGM.
BetMGM will have a free-to-play game via the Broncos mobile app, in addition to a lounge at the Empower Field at Mile High stadium.
The joint-venture of ROAR Digital and MGM Resorts is already regulated in Colorado via a partnership with the Midnight Rose Hotel & Casino.
In recent months, the Broncos have agreed deals with both Betfred USA and FanDuel.
“Excited”
BetMGM Chief Marketing Officer Matt Prevost spoke about the new partnership with the Broncos. His words were as follows.
“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences we can deliver with MGM Resorts.
“We’re excited to bring both of these to Broncos’ fans at Empower Field Mile High and across the country, and to offer BetMGM users new ways to engage with their favorite football team.”
Perks for fans and the operator alike
BetMGM’s mobile app is downloadable to players in Colorado via both iOS and Android.
Assistance with the app will be included as part of its lounge at the Broncos’ home, while VIP travel packages and premium fan experiences are also part of the deal. As for BetMGM, the operator will enjoy presence on in-stadium signs and access to digital marketing assets.
Broncos Chief Commercial Officer Mac Freeman had the following to say about his side’s latest sports betting partnership.
“When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting.
“Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app.”
The NFL first allowed teams to have sports betting partners following the end of the 2019 campaign.
