Customer engagement is essential to MiFinity, the eWallet provider. The company is on a mission to make online payments simple, secure and convenient, and to provide a best-in-class customer experience.
That ethos is behind the launch of its latest initiative, the MiFinity Bonus site. A new service, as part of MiFinity’s affiliate programme, MiFinity Bonus is a website that showcases the latest exclusive deals and offers from the company’s partners across multiple verticals, including travel, Forex and iGaming.
Why MiFinity Bonus?
Customer engagement is key to the success of all brands. Yet every day it becomes more of a challenge to stand out and get your brand or campaign in front of the right audience. For consumers, all of us, it’s equally as challenging to find the things we want to engage with. Whether scrolling through your inbox, social media feeds or messages, it’s easy to overlook communications from our favourite brands and miss out on relevant offers.
MiFinity Bonus solves this problem. It provides a site where consumers can find the latest offers from their favourite brands, and where brands can reach their most engaged customers. Instead of having to scroll through countless messages to find an offer they want, customers can now visit the MiFinity Bonus site and find everything in one place.
For brands and affiliates MiFinity Bonus helps them engage customers who are genuinely interested in their services. The MiFinity Affiliates team, with support from the company’s wider marketing team, actively promotes the MiFinity Bonus site to its consumer base alongside other partner campaigns. It’s a multichannel and targeted approach using in-app notifications, social media messaging, email and SMS, and drawing on MiFinity’s extensive intel into consumer preferences and transaction history. This enables the team to deliver highly personalised and timely touchpoints to maximise conversions.
MiFinity CMO, Paul Gent explains:
“The ability to create more personalised, relevant and timely campaigns is something all marketers and affiliates need to do so they can target the right people at the right time. As an eWallet provider, we can use our platforms to communicate with our partners’ customers and showcase their brands and deals differently. Helping our partners stand out from the crowd, ensuring their messages aren’t lost in someone’s inbox or newsfeed and helping their customers find the content they want to engage with.”
How does MiFinity Bonus work?
Brands with MiFinity as an integrated payment method in their cashier can showcase their exclusive deals on the MiFinity Bonus site. The latest offers are continually updated; customers simply click on the link to be taken to the brand’s website. For example, iGaming brands can showcase their latest casino offers, making them available at a click of a button for players to access across different countries and territories. Top monthly offers are also showcased based on the most popular offers from MiFinity’s affiliate network.
MiFinity Affiliates pays the highest commissions in the industry
MiFinity Affiliates was launched last year at ICE London 22. One year on and the team are justifiably proud of its success, having signed up numerous brands to its programme.
Offering up to 35% revenue commission to its affiliate partners, MiFinity Affiliates is another example of how the company looks after its customers, merchants and partners. For brands and affiliates, MiFinity’s customer-centric approach is important. Low fees, fast transactions and multiple payment methods make it popular with users and brands alike, and MiFinity Affiliates builds on this approach.
As well as paying the highest commissions in the industry, CEO Paul Kavanagh attributes its success to the collective experience of its affiliate marketing team. He says:
“Our commission rates are highly attractive, we pay revenue commission on all Transfer To and FX fees and lifetime commissions paid on signups to MiFinity through our affiliates. And we have also built a strong team with years of experience working with brands to drive conversions and revenue. You need great marketing campaigns to maximise revenue streams. So we work closely with our merchants and affiliates on bespoke campaigns and always look for opportunities to help them engage their customers more.
“The launch of MiFinity Bonus site provides us and our partners with another platform for customer engagement: a platform that customers are already actively seeking out, bookmarking in their browsers and visiting regularly.”
Going the extra mile for MiFinity customers
From the beginning, MiFinity has set out to go the extra mile to make the payment journey a great customer experience. Its low fee structure, intuitive mobile and desktop app and innovative MiFinity iFrame differentiates the brand from its competitors and is why thousands of people open an eWallet account with MiFinity every day. With MiFinity’s competitive offering there are “infinite possibilities to do more of the things you love.”
The MiFinity eWallet is now live in over 225 countries and territories worldwide, has over 75 integrated payment methods and offers customers a choice of 17 native currencies and 20 languages in the MiFinity app and desktop experience.
With a MiFinity eWallet, users can send money to anyone worldwide. All they need is the recipient’s email address or phone number. Transfers are instant, and account deposit fees are super-low, so it’s no surprise that new account open rates are so high.
MiFinity also offers customers in the EEA and UK a free virtual IBAN linked to their MiFinity account. This allows users to send money from any IBAN-enabled bank account to their eWallet with ZERO deposit fees.
Now, with MiFinity Bonus, customers can do more of the things they love all in one place. No wonder customers, merchants and affiliates are queuing up to be part of the MiFinity story.
Meet the MiFinity Affiliate team at ICE London 2023 at Stand N5-300 to learn more about MiFinity Bonus and MiFinity’s affiliate programme. Book a meeting here: https://www.mifinity.com/promotion/meet-us-at-ice/
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