“Staying ahead of the curve” is a phrase we hear a lot, however it requires not just knowledge – but insights from the industry’s most powerful minds.
This is why we’re thrilled to announce that Crystal Li, Senior Industry Manager, EMEA – Google UK, will be speaking at ELEVATE 2024.
Joining a line-up already brimming with industry giants like Erion Fishta from Meta and Vana Han from TikTok for Business, Crystal Li’s session promises to be a highlight of the summit.
With Meta, TikTok, and Google all under one roof, this is an unparalleled opportunity for delegates to gain insights directly from the world’s leading digital platforms. The chance to hear directly from leaders at the forefront of digital innovation is rare—don’t let this opportunity pass you by.
Meet Crystal Li: A Visionary in Digital Marketing
Crystal Li is a Senior Industry Manager at Google UK, currently leading the EMEA and US Marketplace’s digital and commercial strategy for some of the largest, fast-growing global brands. Previously spearheading the Travel and Retail teams in Google Asia Pacific, she brings extensive experience in accelerating international expansion and innovating partnerships through marketing, sales, data, tech, and people.
Prior to Google, Crystal has held a number of key marketing positions in global non-profits, travel and luxury sectors, with a track record of driving growth with award-winning digital strategies. With a passion for fostering future leaders, Crystal is also a mentor for the United Nations Humanitarian Ventures Accelerator and Women@Tech, empowering startups, social entrepreneurs, and underrepresented groups for global impact.
This unique combination of experience, leadership, and passion makes her an unmissable speaker at ELEVATE 2024.
Crystal Li’s Session: Balancing Volume and ROI in Performance Marketing
At ELEVATE, Crystal will share her insights on a crucial topic that every marketer grapples with: balancing volume and ROI in lead generation. She will be part of a panel discussion titled “Balancing Volume and ROI: Crafting Winning Partnerships in Performance Marketing.” This session is designed to equip attendees with the tools and strategies needed to navigate the challenges of lead generation in today’s fast-paced digital landscape.
Here’s what you can expect from this insightful panel discussion:
- Key Levers for Balancing Volume and ROI: Discover the critical factors that can make or break your lead generation strategy. Crystal and other experts will share their proven methodologies that have delivered results for top-tier clients.
- Proven Success Methodologies: Learn from real-world examples and case studies that highlight successful campaigns and the lessons learned along the way.
- Crafting Successful Partnerships: The panel will delve into what it takes to build and maintain effective partnerships that drive performance marketing success.
- Collaboration and Innovation: Gain insights on how to foster a collaborative environment between agencies and clients, driving innovation and achieving maximum results.
Crystal’s perspective on these topics is particularly valuable, given her extensive experience in working with global brands and her passion for creating meaningful connections through marketing. As she puts it:
“Lead generation, to me, is an exciting industry filled with brilliant minds driving innovation. It plays a pivotal role in empowering us to make informed decisions every day and fuels economic growth for businesses of all sizes. I’m thrilled to speak on the panel about how businesses can foster trust and create valuable connections through marketing and strategic partnerships as key drivers of growth.”
Why You Can’t Miss This Opportunity
With industry leaders from Google, Meta, and TikTok all in one place, ELEVATE is set to be the premier event for digital marketers looking to elevate their strategies and drive real results.
Whether you’re aiming to scale your business, refine your marketing strategies, or build stronger partnerships, this panel discussion will arm you with the knowledge and tools you need to succeed.
Secure Your Spot Today
ELEVATE 2024 is more than just a conference—it’s where the future of digital marketing is being shaped. Learn from industry giants. Secure your spot today, and prepare to take your business to new heights with the invaluable insights you’ll gain.
To learn more about Crystal Li and her work, visit her LinkedIn profile here.
Join us at ELEVATE 2024, where the most influential minds in digital marketing come together to share, learn, and lead the way forward.
Don’t get left behind – Book your ticket here
