Amazon Launches “Shoppable Collages” Feature for Creators and Influencers

Amazon has unveiled a new tool aimed at content creators and influencers in its latest push to streamline the social commerce experience. The new “Collages” feature, now built directly into the Amazon app, allows users to create visually appealing, shoppable product displays without leaving the platform.

The tool arrives as social commerce continues to gain momentum, with platforms like Instagram, Pinterest, and TikTok all expanding their shopping capabilities. Amazon’s entry into visual content creation represents a significant step in bridging the gap between content creation and e-commerce.

Streamlined Creation Process

Amazon’s Collages feature addresses a common pain point for influencers and creators who previously had to juggle multiple apps to create shoppable content. The tool eliminates the need to manually remove image backgrounds or switch between design and commerce platforms.

The interface allows users to:

• Select products directly from existing Amazon Idea Lists
• Choose from pre-designed templates or upload custom background images
• Customise designs with various fonts, colors, and sizing options
• Preview and publish finished collages with product tags already embedded

“The design process is remarkably straightforward,” notes tech analyst Maria Hernandez, who has reviewed the feature. “Amazon has clearly studied how creators work and built a tool that removes several steps from their workflow.”

Integration with Amazon’s Influencer Ecosystem

The Collages feature integrates directly with Amazon Storefronts, the company’s destination for influencer-curated product collections. Creators can access the tool via the “Create Content” button on their Storefront dashboard.

This addition expands Amazon’s suite of influencer tools, which already includes features like Amazon Live (livestream shopping), product lists, and commission-based affiliate links through the Amazon Associates Program.

Industry observers note that by keeping creators within the Amazon ecosystem, the company strengthens its position against social platforms that have been aggressively expanding their commerce capabilities.

Potential Revenue Impact for Creators

For content creators and influencers who monetize through Amazon’s affiliate program, the Collages feature could potentially increase conversion rates by making product recommendations more visually appealing and immediately shoppable.

The pre-tagged products in each collage allow viewers to click directly on items of interest, reducing friction in the purchasing journey. This seamless experience may translate to higher conversion rates compared to traditional product links or basic image sharing.

E-commerce strategy consultant Rishi Lakhani believes the timing is strategic: “As we see increasing competition for creator attention from platforms like Instagram and TikTok Shop, Amazon is wisely investing in tools that make it easier for influencers to monetize their recommendations without requiring technical design skills.“

How Creators Can Access the Feature

The Collages feature is being rolled out to Amazon Influencers with active Storefronts. The creation process follows five simple steps:

1. Tap “Create Content” on the Storefront
2. Select “Collage” from the content type options
3. Choose a template or upload a custom background
4. Add products from Idea Lists and customise the design
5. Preview and publish the finished collage

Early access to the feature shows templates optimised for various product categories, including fashion, home decor, beauty, and technology setups.

Broader Trend in Social Commerce

Amazon’s Collages feature arrives amid a broader industry shift toward visual, creator-driven commerce. The global social commerce market is projected to reach $1.2 trillion by 2025, according to industry forecasts.

Related: TikTok vs Amazon

Major platforms have been rapidly developing tools to capture this market:

• Instagram continues to expand its shopping tags and checkout features
• Pinterest has enhanced its Product Pins and shopping capabilities
• TikTok Shop has gained significant traction with its integrated commerce features

Amazon’s advantage in this competitive landscape comes from its vast product catalog and established fulfillment infrastructure, allowing for a seamless journey from discovery to delivery.

What’s Next for Amazon and Creators

The introduction of Collages suggests Amazon is investing more heavily in the creator economy, recognising the influence that content creators have on purchasing decisions.

Industry analysts anticipate that Amazon may continue to develop more creative tools that help influencers showcase products in engaging ways while maintaining the frictionless purchasing experience the company is known for.

For creators who have built audiences on visual platforms but monetise through Amazon, this new feature provides a way to create content that can be shared across their social channels while directing followers back to their Amazon Storefronts for purchases.

The Collages feature is currently available to eligible Amazon Influencers through the Amazon app.

For more information about Amazon’s creator tools and how to join the Amazon Influencer Program, visit the Amazon Influencer Program page.