The affiliate marketing sector is booming. With a current market value of over $17 billion, the industry is healthier than ever and only looks set to grow as we head into the future.
Affiliate marketing is built on and relies upon technology. Without today’s affiliate tech tools, marketers would be limited in their ability to create campaigns, reach their target audiences, and generate sales. Let’s take a look at some of the most commonly used affiliate tech tools and discuss how they can be implemented.
Data analysis solutions
Data is everything these days. For a business to be successful in today’s digitally driven world, it must have the capacity to collect, manage, and analyse data across a range of different metrics.
Affiliate marketers are no exception, which is why data analysis solutions are among the most commonly used affiliate tech tools. Google Analytics is the most widely used data analysis tool, with the latest iteration, Google Analytics 4, introducing a range of new features for users.
With Google Analytics 4, users can track things such as clicks, searches, and engagements, as well as more specific customer actions like scrolling. A new user interface allows for the setting of custom KPIs and parameters while machine-learning technology can be used to generate predictive insights.
In addition, Google Analytics 4 can track data across multiple platforms. This allows users to paint a clearer and more detailed picture of where and how their channels are being accessed by customers.
Email marketing services
Email marketing is one of the oldest forms of digital marketing, but it is still widely used by affiliates and businesses. Today, email marketing services are some of the most valuable affiliate tech tools, they can be used to design and implement comprehensive email marketing campaigns in an efficient and effective manner.
Mailchimp is the most well-known email marketing platform, it offers users numerous tools for implementing email campaigns with extensive options for customisation and optimisation.
With Mailchimp, affiliate marketers can draw up mailing lists and automate campaigns using an assortment of customisable templates. The platform also offers detailed reports, with information on engagement, growth, and conversions, allowing users to evaluate the success of campaigns.
SEO analysis tools
Search engine optimisation (SEO) is the practice whereby content is designed and tailored so that it appears at the top of search engine results.
Search engines like Google look for a number of different things when ranking search results. These parameters are constantly changing and updating, making it incredibly difficult for marketers and content creators to stay on top of things.
With SEO analysis tools, marketers can get key insights on things like keywords and backlink data. Services like Ahrefs offer users a variety of different analysis options, including keyword research and generation and page and content analysis.
The internet is saturated with content. If you want yours to stand out from the crowd, implanting an effective SEO strategy is essential, which is why SEO analysis tools like Ahrefs are such a commonly used affiliate tech solution.
Anti-fraud software
Fraud is a serious problem for all digital businesses, affiliate marketers being no exception. The global cost of cybercrime is thought to be upwards of $8.4 trillion, while ecommerce payment fraud alone sees businesses lose somewhere in the region of $48 billion.
In face of these shocking statistics, it will come as no surprise to learn that anti-fraud software packages are among the most commonly used affiliate tech tools. Preventing fraud and cybercrime is vital for any digital business looking to achieve long-term success.
One of the most widely used anti-fraud software solutions is Forensiq. With this tool, affiliates can automate their anti-fraud strategies, with requests fed through a stringent screening system that scans, identifies, and flags suspicious activity, such as activity from click farms and bots.
One of the biggest advantages offered by Forensiq, and why it is such a commonly used affiliate tech tool, is that it can reimburse fraud-related losses, perfect for affiliate marketers and all digital businesses.
Conclusion
Modern technology has revolutionised the business world and continues to accelerate the development of new practices and techniques. For affiliate marketers, there is a huge range of different affiliate tech options out there, and staying on top of the latest solutions is key to running a successful business.
If you’re looking for more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
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