Born and bred in Manchester, CheckdMedia kick-started in 2012 and has been steadily growing over the past six years. Ahead of the 2018-2019 season, owners Jamie Knowlson and Lee Struggles have confidently discussed how the firm is “going to smash it!”
The confident assertion comes after a wholly positive year, with the company making its first acquisition in Oddschanger, a purchase that Struggles describes as a “huge success”.
“We also re-designed all our brand websites and launched our new look FootyAccumulators.com site, which we’re pleased with,” Struggles explains. “And invested in athlete sponsorships including boxer Charlie Edwards and recently put pen-to-paper with the sponsorship of Altrincham FC.
“Less visible, but of equal importance, was investment in our management and leadership team. All of the hard work came together when we were recognised as one of SkyBet’s trusted partners and also featured in EGR’s ‘Top Power 50 Affiliates’. I’m a Sheffield Wednesday fan, so a great year for the business made up for a poor season finishing fifteenth in the Championship!”
When probed on some of CheckdMedia’s objectives for the forthcoming season, Struggles’ business partner Knowlson pulls no punches. “We’re going to smash it!” he states confidently.
“No seriously, we have a clear growth strategy for the UK, after the turbulence of the last year in the market, we’re in god nick, so it’s now time for us to turn our attention overseas.
“Our brands get a large amount of traffic from Africa, USA, Asia and the rest of Europe. As a business it’s important to cater for what our audience want and therefore we need to look at monetising our worldwide traffic. This will be a major objective for next season with huge potential. Our first venture will be a focus on Africa. Sounds ambitious, but we know we can do it.”
And who could argue with that? Both men convey unflinching confidence when discussing their hopes and dreams for CheckdMedia, and time will tell whether these dreams become reality in the near future.
